Digital Content Strategist, AnyRoad
+ Equity
Experiential marketing platform
Job no longer available
Experiential marketing platform
201-500 employees
Job no longer available
+ Equity
201-500 employees
Company mission
To enable businesses to operate and optimize their events, tours, classes, and activations to grow consumer brand loyalty and drive greater ROI.
Role
Who you are
- 5+ years of experience in digital content strategy, copywriting, or a similar role
- Proven experience writing for web and mobile applications, with a strong portfolio showcasing diverse content types
- Strong understanding of user experience (UX) principles and user-centered design
- Excellent writing, editing, and proofreading skills, with an eye for detail
- Ability to work collaboratively in a fast-paced, team-oriented environment
- Proficient in content management systems (CMS) and familiar with SEO best practices
- Strong analytical skills and the ability to use data to drive content decisions
What the job involves
- As a pivotal member of the Lifetime Loyalty Team, you will play an essential role in developing engaging and persuasive content across various digital platforms, including landing pages, public websites, member portals, emails, and mobile apps
- We are looking for a talented Digital Content Strategist who excels at understanding user needs and behaviors and can create sophisticated content that enhances interaction with premium brands
- Collaborating closely with creative, strategy, and operations teams, you will be responsible for crafting intuitive and engaging copy for unique loyalty programs that resonate with our clients’ brand values and appeal to their target audiences
- Develop and execute content strategies for digital platforms, ensuring alignment with overall marketing goals and brand voice
- Write and edit high-quality, engaging content for landing pages, websites, member portals, campaign emails, enrollment flows, event descriptions, and mobile apps
- Collaborate with creative, strategy, and operations teams to create content that supports user engagement and drives conversion
- Conduct user research and apply insights to create content that meets user needs and enhances the user experience
- Ensure all content is on-brand, consistent in style, quality, and tone of voice, and optimized for search and user experience
- Work with UX/UI designers to ensure content is effectively integrated into digital designs and enhances overall usability
- Monitor and analyze content performance metrics to continuously improve and optimize content strategies
Our take
AnyRoad is a data and insights platform helping brands scale smart experiential marketing efforts. Whilst originally focused on helping brands track the impact of real-world marketing events, it has swiftly adapted its model to cover online and hybrid marketing events as well, providing accurate in-depth analysis on experiential marketing strategies and customer engagement.
As more brands switch to this form of marketing - forming bonds with customers through experiences rather than direct advertising - AnyRoad has reaped the benefits of being a first mover in this space. With a customer base that exceeds 200 customers including the likes of Beam Suntory, Nestlé and Unilever, it has a formidable head start against newer rivals entering this space.
AnyRoad's biggest strength is perhaps its willingness to experiment. As experiential marketing becomes more widespread, verticals such as Web3 have opened up. As community engagement is key to organizations working in this space, AnyRoad offers a powerful means to bring communities off Discord and into real-world spaces such as conferences and sales events.
Freddie
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Feb 2022
$47m
SERIES B
Mar 2021
$10m
SERIES A
Total funding: $69.4m
Company benefits
- Equity and 401(k) plan
- Flexible Time Off
- Health & Dental Plans
- One medical Membership
- Dog-Friendly Office
- Work from Anywhere
Company HQ
SoMa, San Francisco, CA
Leadership
Jonathan Yaffe
(Co-Founder & CEO)Former Board member at ZeroGap NGO and Co-founder of Mirai Institute and KAIS International School. BA in Neuroscience from Berkley.
Daniel Yaffe
(Co-Founder & COO)Founder and former author at Drink Me magazine. Former Producer and Creative Director at Open Content Media. BA in International Development from Berkley.
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