Director of Platform Partnerships, Smartly.io
$180-200k
+ Annual Bonus + Stock Options
AI-powered advertising technology company
Open for applications
AI-powered advertising technology company
501-1000 employees
Open for applications
$180-200k
+ Annual Bonus + Stock Options
501-1000 employees
Company mission
To unify the full funnel of marketing and break silos between advertisers, marketers, and creatives.
Role
Who you are
- Experienced Leader: 12+ years in partnerships, business development, or related fields with a proven track record of success
- Strategic Thinker: Demonstrated ability to develop and execute strategies that drive measurable impact
- Adtech & Meta Expertise: Deep understanding of the ad-tech and mar-tech ecosystems, including prior experience working with Meta
- Deal Maker: Proven success negotiating complex business terms and driving results through partner programs
- Influential Communicator: Ability to influence stakeholders at all internal and external levels
- Innovative Problem Solver: Track record of identifying new opportunities, co-creating solutions with partners, and driving adoption at scale
- P&L Ownership: Experience contributing to and managing significant P&L responsibilities in a growth-focused environment
- Results-Driven Operator: Self-motivated with exceptional organizational skills, attention to detail, and urgency to execute against priorities
- Bachelor's degree required; MBA preferred
What the job involves
- Smartly is seeking a Director of Platform Partnerships to join our growing Global Partnerships Team
- The Global Partnerships Team is responsible for strengthening strategic relationships with platform and integrated partners to accelerate new business, retain and grow existing customers, enhance product-market fit, and coordinate cross-functional efforts across the organization
- This role reports to the VP of Platform Partnerships and will lead a team that collaborates closely with GTM, product, marketing, and other key functions to advance Smartly’s position globally
- The Director of Platform Partnerships will lead strategy and business development initiatives to drive Smartly's growth and deepen relationships within the Meta ecosystem
- This high-impact role is focused on defining and executing strategies to expand revenue, deliver product integrations, and position Smartly as a preferred partner across Meta's key teams
- Develop and execute a strategic roadmap to accelerate Smartly’s presence and impact within the Meta ecosystem, aligning with company goals and market opportunities
- Own revenue targets for media activation and foster senior-level relationships across business development, partnerships, client success, and product teams
- Partner with Meta to shape and deliver joint business plans, execute product integration strategies, and measure performance to ensure scalable adoption of Smartly solutions
- Serve as the key strategic liaison for partner product direction, ensuring Smartly’s platform is aligned with the evolving Marketing API by identifying opportunities, influencing API development, and activating the right innovations to keep Smartly competitive and forward-looking
- Collaborate cross-functionally to align Smartly’s growth strategies with product development, GTM execution, and marketing initiatives
- Serve as Smartly’s primary liaison for Meta partnerships, advocating for shared goals and ensuring seamless coordination of efforts
- Provide strategic thought leadership, make independent decisions, and act as a trusted advisor to senior executives internally and externally
- Continuously identify opportunities to innovate and optimize partnerships, ensuring Smartly remains ahead of industry trends and competitive dynamics
- Lead, inspire, and develop a high-performing team by fostering a culture of collaboration, growth, and accountability while driving strategic priorities and delivering impactful results
Our take
Smartly.io helps advertisers automate their campaigns across the largest media platforms, including Facebook, Instagram, TikTok, and Pinterest. After seeing quick success following Facebook’s 2012 IPO, the company now works with over 700 brands including eBay, Uber, Ralph Lauren, Under Armour, and TechStyle.
Its suite of tools automatically creates ads and videos from product images, handling budget allocation, audience targeting, and where and when to purchase advertising. Consequently, Smartly.io has positioned itself to play a leading role in a market where brand and performance work are converging.
Smartly.io sold a majority stake to Providence Equity Partners in 2019 in a move to further its presence in the US. The company has since gone on to make several acquisitions of its own with Viralspace.ai and Ad-Lib.io. Smartly.io's ability to adapt to evolving social media advertising trends has it well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Apr 2015
$2.8m
SERIES A
Total funding: $2.8m
Company benefits
- Employee Health and Wellness is a priority: We firmly believe that health and wellbeing are key to our success. That's why we provide a variety of benefits that contribute to holistic wellbeing. Smartlies are offered generous healthcare packages* that aim to support physical health, along with mental health services that help in coping with everyday issues
- Total Rewards Approach to Compenstion: We value efforts that positively impact our growth, and we are intentional about measuring success. Smartlies' contributions are rewarded through compensation and benefits programs, as well as career development opportunities. We have bonus programs and annual performance reviews in place
- Hybrid Workplace and allowance to Work from Abroad: We follow a hybrid working model that includes two days per week at the office and the remaining three days as a personal preference, may that be remote or onsite. Smartlies also have the possibility to work anywhere in the world for up to 30 days or work at a Smartly location for up to 60 days each year
- Options Granted, Everyone is an Owner: We provide a company equity options program for all new hires. Our options’ vesting is based on 50% time with accelerator component and 50% company performance. On top of that, we reward exceptional performance with additional grants approved by the leadership team. At Smartly, everyone is an owner
- Work Life Balance is Encouraged: We respect and value that life also happens outside working hours. We firmly believe Smartlies can be their best only when they also have time to rest, relax, and recharge. Hence we strongly encourage taking time off and enjoy paid holidays, OOO time and family leaves
- Opportunities to Learn adn Grow: Maximize Learning is one of our company values which serves as the base for advocating for professional growth. In our culture which is built on trust, transparency and feedback, we aim to support and elevate Smartlies by learning on the job, continuous feedback, self-development, trainings, and mentoring
Company HQ
Kluuvi, Helsinki
Leadership
Tuomo Riekki
(Board Member & Advisor)Initially served as CPO of the company before transitioning into their current role in 2021. Also the founder of Focal and previously founded DealMachine and Metrify.io.
Kristo Ovaska
(Board Member)Initially served as CEO of the company before transitioning into their current role. Previously founded Metrify.io, Startup Sauna, and Funrank. Currently serves as a Board Member for various organisations.
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