Demand Generation Director, Norm AI

• This role is a great fit if you thrive in fast-paced environments, love blending creativity with performance marketing, and are excited to scale an AI-native business
• 5+ years of experience building and optimizing growth marketing strategies across paid, organic, ABM, and event channels
• Comfortable owning the funnel from traffic to conversion
• Structured analytical mindset, you love structuring experiments and telling a story with data
• Entrepreneurial and experimental and not afraid to try (and fail at) new ideas
• Experience with tools like Clay, HubSpot, Google Analytics, and Figma is a plus

Desirable

• In this role, you’ll own the entire growth marketing funnel, from identifying and standing up new channels, optimizing existing ones, and leveraging data to inform our go-to-market strategy
• You will work across Sales, Marketing, and Product to build and scale a best-in-class growth engine
• This is an exciting opportunity to get in at the ground floor, establish Norm Ai’s growth strategy, and grow the function
• You'll lead growth marketing strategy across paid, organic, ABM, event, and experimental channels to drive qualified leads and pipeline growth
• Architect and execute ABM strategies in close partnership with Sales to drive engagement and pipeline growth
• Report regularly on KPIs, experiment outcomes, and pipeline contribution to the leadership team
• Partner with Sales, Marketing, RevOps, and Leadership to optimize lead handoff and measure revenue impact across the funnel
• Build and manage our marketing tech stack (Hubspot, Clay, GA4, LinkedIn Ads, and more)