Product Marketing Manager/Senior Manager, Salesforce
Industries
$115.6-190.9k
Salary varies depending on location
World's leading CRM provider
Open for applications
World's leading CRM provider
1001+ employees
Open for applications
$115.6-190.9k
Salary varies depending on location
1001+ employees
Company mission
To empower companies to connect with their customers in a whole new way.
Role
Who you are
- Do you spend your time thinking about how technology can transform industries? Are you passionate about building compelling stories that inspire customers, sales teams, and partners? Do you want to collaborate with an incredible team of product marketers rewriting the playbook of enterprise technology marketing?
- We are looking for a thoughtful, talented, and experienced Industry Product Marketing Manager to join our team
- You’ll bring a unique blend of product marketing expertise, solution acumen, and a drive for getting things done
- Team-oriented, innovative, and experienced product marketing professional
- Equivalent of 5+ years of product marketing or related experience (SaaS experience a strong plus)
- Proven ability to translate market needs into product positioning, messaging, and GTM strategy
- Experience launching new products globally and scaling them into mature businesses
- Strong track record of setting and executing effective marketing strategies while navigating ambiguity and competing priorities
- Excellent organizational, written, and oral communication skills, including executive-level presentation experience
- Ability to influence cross-functional teams and build strong stakeholder relationships
- Experience with the customer engagement lifecycle and Salesforce CRM applications a plus
- Strong analytical mindset with the ability to use data to drive decisions and measure success
- Ability to craft compelling positioning, content, and thought leadership
- Exceptional team player with proven ability to lead through influence
What the job involves
- This product marketer will drive awareness of how Salesforce helps our customers succeed, transform their businesses, and reimagine their industries. Working closely with Product GMs, Product Managers, and our Sales organization, you will shape the comprehensive go-to-market plan by providing the north star on positioning, messaging, narrative, and compelling supporting content
- Creating and delivering a compelling industry-level narrative that drives awareness, adoption, and inspires the market
- Partnering across teams to develop cohesive go-to-market plans and launches for Salesforce Industry Cloud products
- Executing core product marketing activities, including messaging, positioning, pricing/packaging input, launch planning, and release communications
- Crafting a positioning strategy and broader narrative that articulates the vision for our Industry Clouds
- Supporting product launch plans to ensure effective demand generation, sales enablement, and ongoing market relevance
- Translating product functionality into clear, differentiated customer value propositions and product marketing messages
- Driving the creation of engaging sales content and product demonstrations for use in keynotes, videos, and customer engagements
- Developing effective sales training and enablement materials to make it easy for sales to understand our offerings and positioning
- Partnering with specialist marketing teams to deliver thought leadership, campaigns, content, webinars, SEO, and digital experiences to build pipeline
- Collaborating with the Strategic Events team to bring stories, demos, and customer success to life on stage and at industry events
- Engaging with Analyst and Press Relations teams to drive thought leadership and maintain competitive relevance
- Driving a robust communications plan to align stakeholders inside and outside of marketing around your programs
Our take
Salesforce is a global cloud computing company, best known for its on-demand, comprehensive customer relationship management (CRM) solutions. The company was launched to mitigate the doubts that business owners felt regarding third party companies holding their data.
By providing essential, customer-oriented CRM software, Salesforce places itself at the heart of digitised businesses. Furthermore, by building out its AI capabilities, the company removes the complexity of AI, enabling any business to deliver smarter, personalised and more predictive customer experiences.
Due to the continued innovation offered by the company, over 150,000 companies, both big and small, are growing their business with Salesforce today. Despite a tumultuous 2023 filled with activist investors, a boardroom shake-up and the unprecedented step-down of Co-CEO Bret Taylor, Salesforce continues to close several acquisition deals and managed to drive up its stock value by 96% from the end of 2022 to 2023.
Steph
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2001
$46.9m
SERIES D
Nov 1999
$13.2m
SERIES C
Total funding: $64.5m
Company benefits
- With 9 standard holidays and four floating holidays, you get a total 13 paid days off each year
Company HQ
SoMa, San Francisco, CA
Leadership
Marc Benioff
(Chair & CEO)Previously Senior Vice President at Oracle Corporation for 13 years.
Parker Harris
(CTO)Previously worked as a Software Engineer for over six years. Harris also co-founded Left Coast Software.
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