Founding Product Marketing Manager, Perchwell

• 6+ years of work experience in B2B product marketing roles
• Experience with enterprise B2B SaaS companies and/or startup environments
• Excellent communicator and story teller with experience creating slide decks, scripts, and campaigns for a wide variety of audiences within niche markets
• Skilled researcher with the ability to assess and strategize around user needs and the competitive landscape
• Metrics-driven and focused on impactful results
• Strong understanding of and empathy for internal and external stakeholders and customers
• Team player who enjoys working cross functionally
• Self-starter who is wildly curious, comfortable with ambiguity, comfortable leading projects, and encourages a growth mindset
• In this role, you’ll work out of our New York City Office in Soho Manhattan 5 days/week

Desirable

• We are looking for an experienced and motivated Product Marketer to own Perchwell’s go-to-market strategy and be the founding member of the GTM team.
• This is an exciting opportunity to create marketing strategies that continue to establish Perchwell as a stand alone in the industry
• You’ll collaborate across the organization to better understand our target customers, create positioning and messaging to help us stand out, and think through the buyer's journey across platforms.
• You’ll also be a subject matter expert in all areas related to Perchwell’s brand, history, customers, vision, and in positioning Perchwell strategically in the market
• Shape our approach to competition in the market by owning intelligence gathering, creating personas for the MLS market, and developing strategies for a complex niche industry
• Research, build, and launch customer-driven positioning and messaging for both our current and future products, features, and integrations that emphasizes Perchwell’s unique position in the market and tells Perchwell’s story
• Obtain and share industry, market, and product knowledge with cross functional teams
• Develop an expert understanding of Perchwell’s customers–including their pain points and how our solutions can help– to build trust and grow those relationships
• Support new 0-1 motions, including but not limited to market research, customer calls, focus groups, pricing strategy, and launch planning
• Collaborate with the Customer Success, Product, Design, and Sales teams to drive product adoption with thoughtful customer programs to educate our customers on the value of Perchwell’s product