Demand Generation Manager, Snapdocs
Lender
$84-120k
Salary dependent on candidates location
Automating mortgage closing
Be an early applicant
Automating mortgage closing
201-500 employees
Be an early applicant
$84-120k
Salary dependent on candidates location
201-500 employees
Company mission
To automate mortgage by connecting the people, process, and technology that powers the industry.
Role
Who you are
- 5+ years of experience in demand generation, digital marketing, or ABM-focused roles (B2B SaaS preferred)
- Proven success managing integrated campaigns that drive measurable pipeline and revenue growth
- Expertise with HubSpot (required), CRM (Salesforce preferred), and campaign automation tools
- Proficiency in LinkedIn Ads, Google Ads, and display advertising
- Hands-on experience designing and executing ABM campaigns, including account targeting, segmentation, and personalized content
- Proven ability to manage multiple projects simultaneously while maintaining high quality and attention to detail
- Familiarity with marketing operations, database management, and Salesforce (SFDC) campaign management
- Working knowledge of SEO, website optimization, and CRO to support top-of-funnel growth
- Understanding of social media platforms for business and campaign use
- Strong analytical and reporting skills using BI tools (e.g., Tableau, Power BI, or similar)
- Demonstrated ability to use AI tools and automation to improve campaign efficiency and personalization
- Excellent written and verbal communication skills
- Bachelor’s degree in Marketing, Business, or a related field
What the job involves
- Snapdocs is seeking a results-driven Demand Generation Manager to accelerate growth within our Lender segment
- In this role, you’ll design and execute integrated campaigns that generate qualified pipeline, deepen account engagement, and drive measurable revenue impact
- You’ll collaborate cross-functionally with Product Marketing, ABM, Events, Sales, and Customer Success to align strategies, support operations, and continually optimize performance
- This role contributes to strategic planning while maintaining a strong focus on hands-on execution—managing programs that span account-based marketing, events, digital campaigns, and webinars
- The ideal candidate combines data-driven decision-making, creative problem-solving, and operational rigor to turn marketing strategy into tangible business outcomes
- This position reports to the Director of Growth Marketing & Operations
- Partner with the ABM team to design and execute targeted, high-impact campaigns for priority accounts
- Leverage account segmentation, personalized messaging, and multi-touch campaigns to drive engagement and pipeline growth
- Support physical and virtual events by refining audience lists, driving pre- and post-event promotions, and managing operational execution
- Lead the Lender Webinar Program, ensuring consistent cadence, strong attendance, and measurable engagement outcomes
- Collaborate with cross-functional teams to align event strategies with broader demand generation and revenue goals
- Collaborate with Brand and Partner Marketing to amplify awareness, promote co-marketing initiatives, and drive shared growth
- Support content promotion, campaign enablement, and lead flow integration to ensure seamless alignment across marketing channels
- Strategically leverage AI to accelerate content creation, streamline workflows, optimize campaigns, and uncover new growth opportunities across the marketing funnel
- Identify and implement process efficiencies that reduce manual work, enhance marketing velocity, and increase ROI
- Partner with Marketing Operations to refine automation, ensure data accuracy, and improve campaign scalability
- Plan, launch, and optimize multi-channel campaigns (email, paid social, display, search, and content syndication) to support ABM and lead generation objectives
- Contribute to website and SEO strategies to increase organic visibility and conversion performance
- Build and maintain dashboards that measure campaign performance, ABM impact, and ROI
- Translate data into actionable insights and recommendations that inform ongoing strategy and execution
Our take
Real estate closings tend to be inefficient and fragmented. Snapdocs is a software provider that specializes in closing digital loans and mortgages, it uses a single platform to connect the various parties involved in establishing a mortgage. Like many industries, real estate is starting to favour the online space for efficiency and improved customer experience.
The company provides a suite of cloud-based products that simplify the process, bringing every party together in the online space to reduce the cost of deals and increase the efficiency of closing them.
An impressive list of settlement agents has started using the company’s platform, including Googain, Bell Bank, and Lenders One Cooperative. With 20% of real estate transactions being processed through the platform, the company is well set to see further expansion within the market as its patented technology sees further adoption, integration and implementation.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-39% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2021
$150m
SERIES D
Oct 2020
$60m
SERIES C
Total funding: $253.2m
Company benefits
- Excellent health, dental, and vision benefits
- 401(k) with up to 4% company match
- 16 weeks paid parental leave (regardless of gender)
- Flexible time off policy
- Flexible spending account for healthcare and dependent care
- Galileo, Modern Health, Urban Sitter, and Northstar Financial memberships
- Life and disability insurance
Company HQ
Financial District, San Francisco, CA
Leadership
Aaron King
(Founder)Before founding SnapDocs, they founded another mortgaged-based company, NotaryLink, which focused on signing services. They were the former product manager for Afar Media which specialized in traveler experience beyond the guidebook.
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