Senior Marketing Manager, Notabene
Compliant transaction platform for crypto
Job no longer available
Compliant transaction platform for crypto
101-200 employees
Job no longer available
101-200 employees
Company mission
To make cryptocurrency transactions a part of the everyday economy.
Role
Who you are
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field preferred
- Minimum of 5 years of experience in a demand generation role within a B2B, SaaS, or technology-driven environment
- Demonstrated success in leading demand-generation strategies and marketing campaigns that yielded significant sales results
- Strong analytical skills and proficiency with marketing analytics tools
- Excellent project management skills with an ability to prioritize tasks effectively
- Ability to work independently and collaboratively as part of a team
- Willingness to travel as needed
- Experience with CRM and marketing automation tools such as Salesforce and HubSpot
- Knowledge of the cryptocurrency and blockchain industry is preferred
What the job involves
- Demand Generation Strategy:Develop and execute a comprehensive demand generation strategy that aligns with the Notabene’s sales goals and targets new customer acquisition.Implement targeted marketing programs that leverage both inbound and outbound tactics to fill the sales pipeline with high-quality leads
- Campaign Management and Execution:Plan, execute, and manage multi-channel marketing campaigns, utilizing techniques such as email marketing, content marketing, webinars, paid advertising, SEO, and social media.Continuously analyze and optimize campaigns based on performance metrics and feedback from sales teams to maximize effectiveness and ROI.Lead Management:Work closely with the sales team to ensure a smooth transition of leads through the sales funnel, from lead generation to closing.Develop and refine lead qualification processes to enhance the efficiency and effectiveness of the sales cycle
- Performance Metrics and Analytics:Establish, track, and report on key performance metrics, including lead generation, conversion rates, and ROI for all demand generation activities.Use data-driven insights to guide strategic decisions and make adjustments to campaigns in real-time
- Collaborative Teamwork:Collaborate with product marketing and sales teams to develop messaging that resonates with target audiences and drives conversions.Partner with other members of the marketing team, including contractors, to create cohesive and effective marketing materials.Market Research and Trends:Stay current with the latest trends and best practices in demand generation and cryptocurrency.Conduct market research to understand potential customer needs, preferences, and pain points
Salary benchmarks
Our take
Increased accessibility to blockchain technology enables financial institutions to provide cryptocurrency services to their customers, but maintaining compliance can be difficult. Different jurisdictions and their domestic regulators require companies to comply with different rules, but this is difficult without having access to blockchain address types and other missing data points.
Notabene provides compliance tools for businesses that facilitate cryptocurrency transactions, helping them to access the data they need to provide compliant blockchain products. This is achieved through tools that help the user to identify missing blockchain data from their counterparties and their crypto transactions, allowing them to apply necessary regulations within their products.
Typically, remaining crypto-compliant requires the expensive assistance of blockchain experts. Notabene recognises the unaffordability of this for most businesses, which is where it presents its value. The company has seen significant funding. The 2024 round supported its growth, bringing the company's secure, transparent, and compliant crypto payments to more financial institutions.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Nov 2024
$14.5m
SERIES B
Nov 2021
$10.2m
SERIES A
Total funding: $26.6m
Company benefits
- Flexible Remote Work: Work from anywhere!
- $1000 WFH Stipend: Use within your first year of employment
- MacBook Pro: Procured by you and your manager to find a model that meets your needs
- Unlimited PTO: We trust you to take as much holiday as you need
- Country-Specific Benefits: Statutory offerings and contributions, managed via our employer-of-record
Company HQ
Williamsburg, NY
Leadership
Pelle Brændgaard
(Co-Founder & CEO)Experience as Blockchain Consultant for Raise. Previously co-founded Kipochi and uPort, where they were CTO from 2016 to 2019.
Ania Lipinska
(Co-Founder & Advisor)Experience as Lead UX Designed for Charming Robot from 2014 to 2018. Senior Product Designer for ConsenSys' uPort from 2018 to 2020.
Alice Nawfal
(Co-Founder & COO)COO and Director of Business Operations of ConsenSys' uPort from 2017 to 2020.
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