Lifecycle Marketing Manager, Robinhood

• Bachelor’s degree from an accredited college or university
• 5+ years of growth marketing experience in consumer financial services or equivalent experience in a data-driven field
• Knowledge of marketing automation/CRM systems
• Experienced in customer segmentation strategies
• Analytical mindset and experience with related tools/concepts: Excel, A/B testing, relational databases
• Execution oriented mindset - with the humility, drive, and scrappiness to get it done
• Love and passion for your craft

Desirable

• As the Lifecycle Marketing Manager you’ll drive the way we connect with customers to drive engagement across our products
• You will be focused on informing and executing a tactical roadmap to drive engagement across phases of the user journey; inclusive of onboarding, product adoption, engagement and retention
• You’ll work closely with teams across marketing, marketing research, creative and data science to build campaigns, experiments and messaging that increases engagement with our products and services. You have a passion for applying a quantitative approach to prioritization and problem solving. You look to MarTech as your competitive advantage
• At your core, you’ll thrive in a fast-paced environment. You’ll be supported by an incredible group of engineers, analysts, content strategists, brand marketers, and product innovators to reach our common goal - to help democratize our financial system
• Own the strategy of lifecycle journeys and campaigns: identifying, sizing and prioritizing the opportunities that can result in higher customer engagement
• Send highly targeted communications based on customer preferences, behavior, and past interactions
• Collaborate with product marketing product, design, data science and content teams to develop personalized and compelling customer journeys
• Utilize customer segmentation and data analysis to identify opportunities for targeted messaging and personalized experiences
• Generate hypotheses driven by data to improving marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Own engagement initiatives from inception to launch to measurement
• Drive the creative development & iteration pipeline utilizing learnings from your A/B tests
• Use data to identify opportunities to engage with customers as well as to define segmentation and targeting strategies
• Leverage and inform our MarTech capabilities to better engage with our customers
• Hone your strategic thinking - transform large data sets into a story that helps senior leadership make decisions
• You will own projects end to end, effectively acting as General Manager of a handful of engagement initiatives
• Each initiative you work on will have a measurable impact on the business and company-wide KPIs
• Translate learnings into actionable strategy for experimentation
• The role is highly cross-functional. You will be a point of contact for Product Marketing, Product, Marketing Deployment, Data Science, and Creative in a matrixed and highly collaborative team environment
• You will enjoy high visibility to senior marketing leadership