Demand Generation Specialist, AccelByte
More information about location
Back-end platform for game developers
Job no longer available
Back-end platform for game developers
201-500 employees
Job no longer available
More information about location
201-500 employees
Company mission
To empower game creators by providing them with the backend platform and tools required to make scalable, reliable AAA-quality games.
Role
Who you are
- 2+ years of sales experience, including demand generation, B2B sales, marketing, and lead generation
- Passion for video games
- Previous SaaS and SEO experience or exposure is a plus
- Intermediate knowledge of marketing automation platforms, CRMs and analytic tools
- Some experience/familiarity in the gaming industry is preferred
- Excellent analytical skills, with the proven ability to interpret data to drive informed sales decisions
- Ability to successfully manage multiple tasks and timelines in a fast-paced environment, bearing high levels of responsibility and accountability while keeping the best interests of the business in sight
- Ability to evaluate information quickly, identify key issues, and formulate conclusions based on sound, practical judgment, experience, and common sense
- Ability to build working relationships with employees, managers and the leadership team based on respect and good rapport
- Ability to handle confidential information in a discreet and professional manner, protecting the organization’s value
- Ability to effectively present information to top management
- Strong verbal and written communication skills, allowing for open, honest, and consistent communication
- Ability to read, write, and speak the English language fluently
- Cognitive skills to include the ability to learn, to process thoughts and apply knowledge, to analyze and reason, and to evaluate and make appropriate decisions to achieve business goals and solve problems
- Flexibility to adjust work routines, as required, to meet the needs of the company
- Ability to travel 20% or more
What the job involves
- The Demand Generation Specialist I is responsible for developing scalable one-to-many campaigns that will result in the acquisition of net new customers on the Accelbyte platform
- This position will report to the Director of Sales and will play a critical role in qualifying existing leads, generating new leads, and working closely with the marketing team to create and execute lead-generation strategies
- Own the complete life-cycle of AccelByte demand generation campaigns from strategic development to execution and reporting on ROI
- Generate new, qualified leads and efficiently accelerate the existing pipeline through the sales process
- Research market trends and distill key findings to internal teams to influence our demand strategy to optimize for quality lead conversion
- Follow-up on all inbound, MQLs, and event-generated leads
- Ensure that all opportunities for additional demand growth are identified and that our programs and processes are scalable
- Forecast, measure, analyze, and report on the impact of demand generation programs.
- Make recommendations for further improvement on program performance, ensuring AccelByte is continually evaluating our strategies and content to successfully attract potential customers
- Collaborate and partner with the sales and marketing teams to develop and execute business development strategies and assist in driving customer acquisition, and satisfaction, and to ensure that AccelByte is continuously driving value for our customers
- Perform any other duties as required
Our take
The gaming industry is still booming with industry revenues forecast to exceed $320 billion by 2026, driven largely by the rise of cross platform online multiplayer games. However this has created a problem for developers themselves, who often lack the backend infrastructure required to build, scale, and operate live games.
AccelByte was founded by former EA, Lucasfilm Games, and Epic Games Technical Lead Junaili Lie to offer a “one stop shop” backend platform, in a bid to free developers up to design games rather than build infrastructure.
Since launching in 2016, the company has grown rapidly and now counts a considerable number of major gaming studios amongst its customers including Dreamhaven, Omeda Studios, and Warner Bros.
AccelByte has had little trouble raising capital either, securing funding from SoftBank and Sony Interactive Entertainment to propel its expansion through North America, Europe, and Asia, where both the consumer gaming market and the game development industry is going through a huge surge.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2021
$100m
SERIES A
Total funding: $100m
Company benefits
- A full range of health benefits
- Social activities and an amazing team
- Career growth opportunities
- Remote working opportunities (role & location dependent)
Company values
- Empower and Hold Myself and Others Accountable – Employees feel empowered and know that they are accountable to the team in terms of workloads and achievements. Employees should be proud and have a sense of ownership for the work they perform and take the initiative to contribute more to the team
- Move Fast but Course-Correct – We make quick decisions with less information - better than slow decisions with more information. Always evaluate and course-correct when necessary. We consider every available data point and opinion before making decisions. But they have the ability to make quick decisions despite many unknowns/uncertainties
- Disagree and Commit – We encourage our employees to speak up, delivering ideas/suggestions. Also, utter their arguments if they disagree on an idea. We aren’t afraid to revisit and change decisions (course correct) should there be new data points. We admit to mistakes and learn from them. We commit to the decisions made and work tirelessly to see them done
- Give, Receive and Act on Feedback – We believe that feedback is crucial where the employees can provide direct and respectful feedback to others frequently and timely. We receive the feedback gracefully and respectfully, and we hold ourselves accountable to act on the feedback received
- Communicate Frequently and Transparently – Employees are encouraged to make clear, concise, documented, and communicated decisions. Open to share the progression, challenge, and result and connect with AccelByte partners across the globe. Communicate well and be respectful to everyone in the team
- Strive for Excellence and Continuous Improvement – We possess the passion and motivation for excellence and continuous improvement, using the opportunity to learn, grow, and enrich team members to be more thoughtful and efficient. Always look for opportunities to continuously fix/improve things that will make their future work and/or their colleagues’ work easier/better/more efficient
- Earn Trust by Delivering Results – We are expecting everyone to get things done on time with high quality. And in the process of earning trust from their teams and clients, they strive to continue to deliver results and re-earn trust itself
Company HQ
North Redmond, Redmond, WA
Articles
Leadership
Junaili Lie
(CEO)Was the Director of Online Technology at Epic Games from 2013 - 2016 before founding AccelByte. Prior to this they worked at LucasArts (now Lucasfilm Games) as Online Games Technical Director, and at EA as a Lead Software Engineer turned Lead Technical Architect.
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