Head of Field & Partner Marketing, SentinelOne
EMEA
+ Restricted Stock Units + Employee Stock Purchase Programme
Autonomous cybersecurity platform
Open for applications
Autonomous cybersecurity platform
1001+ employees
Open for applications
+ Restricted Stock Units + Employee Stock Purchase Programme
1001+ employees
Company mission
To defeat every attack, every second, of every day.
Role
Who you are
- 12+ years of experience in B2B software field marketing, partner / channel marketing, partner enablement or related roles
- Demonstrated success in driving revenue growth and market expansion through field and channel marketing initiatives
- Strong understanding of partner and channel sales models and experience in developing effective marketing programs to support channel partners
- Proven experience working in a global or multi-regional capacity, with an understanding of diverse marketing and cultural nuances
- Excellent interpersonal and communication skills, with the ability to build strong relationships with customers, partners, and internal stakeholders
- Strategic thinker with the ability to translate business goals into actionable marketing strategies
- Analytical mindset, with the ability to measure, analyze, and optimize marketing programs based on data-driven insights
- Strong leadership and team management skills, with the ability to inspire and mentor a high-performing channel marketing team
- Knowledge of cybersecurity products, industry trends, and competitive landscape
- The ideal candidate will possess a deep understanding of regional market dynamics and a proven track record in executing successful marketing strategies on a global scale
What the job involves
- As the Head of EMEA Field & Partner Marketing, you will be responsible for enhancing our brand awareness in the market, fostering strong relationships with customers and partners, enabling sales, generating pipeline, and advancing deals to accelerate revenue growth
- Tasked with both developing and executing regional strategies, your team will include field marketing and partner / channel marketing (alliances, GSIs, MSSPs, and channel partners)
- You will work closely with the rest of the global Field & Partner Marketing team along with cross-functional teams, including Sales, Product Management, and the rest of Marketing, to align EMEA field and partner marketing initiatives with overall business goals
- Aligned with the global Field & Partner Marketing team, develop and implement a comprehensive strategy that maximizes pipelines and revenue in EMEA, while aligning our direct and partner motions (with, through, to) within region
- Work closely with the EMEA Sales (Field) to target key accounts and accelerate deals including through ABX motions, being the voice of Sales back to Marketing
- Collaborate with the EMEA Partner team to effectively find, engage with, grow, enable (e.g. training, sales collateral, playbooks, marketing assets), and co-market with the partner ecosystem to effectively sell and position our cybersecurity solutions
- Work with corporate events team to help execute corporate events in region, while leading the planning and execution of regional field and partner events to measurably expand awareness, engage customers and partners, generate demand, and accelerate deals
- Leverage campaigns, messaging, and assets from corporate marketing to ensure a consistent voice within market to maximize reach and impact
- Measure, analyze, and optimize the effectiveness of our field, partner, and events activities and provide regular reports to sales and marketing leaders and stakeholders
- Collaborate with Product Management to gather insights on market requirements and customer / partner feedback, ensuring that our solutions and marketing materials are aligned with customer and partner needs
- Stay up to date with industry trends, emerging technologies, and competitive landscape in the cybersecurity market, and integrate these insights into channel marketing strategies and activities
- Manage and mentor a team of marketing professionals, providing guidance, performance feedback, and professional development opportunities
- Manage the EMEA field and partner marketing budget, ensuring resources are allocated efficiently and effectively to achieve marketing goals
Our take
Cybercriminals are now leveraging the power of automation to make the current threat landscape too advanced for a lot of legacy antivirus software. SentinelOne is a cybersecurity company that matches this automation, with machine learning-focused software that is built to help businesses battle online attacks.
The company expanded the scope of its business from the endpoint security market to three markets valued at a combined $30 billion, including the corporate endpoint security and IT operations management markets. This gives SentinelOne a bigger potential customer base, although also puts them in direct competition with more focused cybersecurity companies, in addition to its biggest competitor, CrowdStrike.
When the company went public, it made financial headlines as the highest-valued cybersecurity IPO ever, which gave SentinelOne a market cap of $10B, though it's now fallen to around $4B. It has subsequently launched S Ventures, a $100M fund, through which SentinelOne invests in cybersecurity startups and has expanded its partnership with major tax firm KPMG to accelerate cyber investigations and responses to threats.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 8 rounds)
Nov 2020
$267m
LATE VC
Feb 2020
$200m
SERIES E
Total funding: $692.9m
Company benefits
- Incentive-based Wellness Challenges
- Medical, Dental & Vision
- Gym Reimbursement
- Career Wellness Perks
- Mental Health & Mindfulness
- Paid Parental Leave
- 401k
- Flexible Spending Accounts
- Short & Long Term Disability Insurance
- Employee Assistance Program
- Life Insurance
- Unlimited Time Off
- Paid Sick Time
- Paid Holidays
- Happy Hours
- Parties & Celebrations
- Team Building Activities
- All-Hands & Town Hall Gatherings
Company values
- Trust: Be dependable. Conduct yourself with highest integrity at all times
- Community: Be kind to one another. Think about how your actions will affect others. Together with your team you can achieve more
- Accountability: Be reliable in all your actions and words. Put customers first. Be the owner!
- Relentlessness: Act with unwavering purpose and determination in everything you do
- OneSentinel: Be passionate about driving team success and collaboration across SentinelOne
- Ingenuity: Encourage innovative approaches to problem-solving & market leadership. Embrace diverse perspectives. Hustle!
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Tomer Weingarten
(CEO)They started their career in Software Development at Mckit Systems prior to co-founding dPolls and Carambola Media. They left their position as VP of Products at Toluna in December 2012 to found SentinelOne in January 2013, where they serve as CEO.
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