Senior Marketing Analyst, The Zebra

• 5+ years of professional analyst experience
• Familiarity with marketing analytics methodologies, tools, and experimentation statistics
• Experience with SQL and relational databases, with Python knowledge being a plus
• Experience with BI platforms (e.g. Looker, Tableau, Hex, Google Analytics)
• A passion for problem-solving with strong analytical capabilities
• Ability to proactively identify and prioritize analytics opportunities amidst ambiguity, with a history of delivering data-driven solutions

Desirable

• Conduct exploratory data analysis to identify trends, patterns, and opportunities to optimize marketing campaigns, spending, and strategy
• Collaborate with Marketing, Lifecycle, and Analytics Engineering stakeholders to build clean, self-serviceable data models
• Collaborate with Marketing and Lifecycle stakeholders to define experimentation strategy and analyze experiments
• Define and monitor key marketing metrics, business KPI’s, and customer behavior to identify cross-functional business growth opportunities
• Manage our existing marketing toolkit (i.e. funnel.io, Hightouch) and work with stakeholders to troubleshoot data issues
• Effectively communicate findings to technical and non-technical teams, translating complex data into understandable and actionable stories
• As a Senior Marketing Analyst, you will be crucial in driving data-driven decision-making within the marketing department
• . This role will involve analyzing channel mix, marketing spend, customer behavior, and campaign performance to provide actionable insights that optimize marketing strategies and drive business growth