Product Marketing Manager, Injective Labs
Decentralized finance blockchain
Be an early applicant
Decentralized finance blockchain
21-100 employees
Be an early applicant
21-100 employees
Company mission
To create a more free and inclusive financial paradigm through decentralization.
Role
Who you are
- 1-3 years of experience in Product Marketing
- Experience in the crypto space with a deep understanding of crypto culture, trends, and user behavior
- Experience launching, positioning, and scaling products from 0 to 1 and beyond
- Bachelor’s degree in Marketing, Communications, or a related field is preferred
- Experience in creating and executing GTM strategies
- Creative thinker with a strategic mindset, capable of developing innovative marketing strategies aligned with technical product features
- Ability to measure and analyze campaign performance, user engagement, and adoption metrics to optimize strategies
- Ability to translate technical concepts to technical and non-technical audiences
- Ability to work collaboratively with cross-functional teams in a fast-paced environment
What the job involves
- As the Product Marketing, you will be responsible for developing and executing Go-To-Market strategies for our products
- You’ll be part of our Marketing Team, working closely with Product and Business Development teams to craft compelling narratives to promote our cutting-edge blockchain products
- Develop and execute marketing strategies for our products, making them appeal to technical experts and general audiences
- Work closely with the Product team to understand and identify the value preposition of the product
- Conduct market research to position our products effectively, working closely with Product, and Business Development teams
- Define clear positioning, create compelling storytelling, and lead the product launches
- Develop and oversee Go-to-Market campaign plans
- Translate technical concepts into engaging content across marketing surfaces
- Analyze campaign performance, user engagement, and adoption metrics to refine marketing strategies and improve product positioning
- Engage with developers and crypto communities to build awareness and drive product adoption
- Stay up-to-date with industry trends, best practices, and emerging technologies
Our take
Financial institutions are increasingly turning to the potential of decentralized finance, using blockchain technology similar to that of cryptocurrency. However, development in that area is time consuming and prohibitively expensive. Injective aims to bring traditional finance institutions together with the decentralized finance ecosystem by providing an optimized blockchain and numerous modules to support decentralized app development.
Although cryptocurrency and blockchain-related firms are struggling against strong economic headwinds, Injective remains bullish about the future of decentralized finance in the Web3.0 sector. Centralized exchanges are likely to remain vulnerable to liquidity and stability issues and so users will look for infrastructure and tools that will allow them to have access to their finances at all times.
Injective also has substantial funding that it is using to develop new toolkits and upgrades for the Injective ecosystem, as well as to support developers on the platform. It is also investing in software engineering talent as well as marketing to promote community growth. These advancements for the company position it well to lead the charge in decentralized finance and drive innovation within the web 3.0 space, making tits future a one of excitement.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Create a new future: Create your own path while changing the world
- Token Equity Package: Be part of your company's success
- Flexible PTO: Take time to rest, so you can come back fully recharged
- Work from anywhere: work isn't bound to a centralized location, wneither are we
- Cool NY office: Option to work with the team in-person or pop in to see us
- Generous parental leave: Inclusive paid parental leave for all new parents
Company values
- Transparency: Injective Labs is striving to break down barriers to create a more transparent, free and equal financial system. The only way to achieve this is by ensuring transparency is at the core of everything we say and do
- Collaboration: Share your ideas and be part of a team that values and respects everyone equally. We can all learn from each other when we create a space for open dialogue and honest conversations
- Pioneering: Pioneers guide us through the unknown, requiring relentless effort to reshape the financial system. We value risk-takers who push boundaries
Company HQ
Civic Center, New York, NY
Articles
Leadership
Eric Chen
(Co-Founder & CEO)Also a Venture Partner with Innovating Capital and and Investor with Vessel Capital.
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