Associate Manager of Performance Marketing, Ro

$99.5-120k

+ Equity

Tableau
Looker
Google Analytics
Metabase
Mixpanel
Mid and Senior level
New York
Remote from US

More information about location

Ro

Telehealth primary care platform

Open for applications

Ro

Telehealth primary care platform

501-1000 employees

HealthcareB2CPersonal healthSaaSTelecommunications

Open for applications

$99.5-120k

+ Equity

Tableau
Looker
Google Analytics
Metabase
Mixpanel
Mid and Senior level
New York
Remote from US

More information about location

501-1000 employees

HealthcareB2CPersonal healthSaaSTelecommunications

Company mission

To help patients achieve health goals by delivering the most convenient and effective care possible.

Role

Who you are

  • The ideal candidate should be both analytical and imaginative, capable of delving deeply into performance data to drive optimizations and concepting engaging ad creatives that convert effectively
  • At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with channels like TikTok, Reddit or Snapchat is a plus, but not required)
  • Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive
  • Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc
  • Excellent written and verbal communication skillsNear pixel-perfect attention to detail
  • Comfort in collaborating cross-functionally in a fast-paced environment
  • You are hard-working, get along well with others, and don’t mind dad jokes

Desirable

  • Familiarity with SQL-based BI tools such as Tableau, Looker, Metabase
  • Experience with landing page testing and funnel optimization

What the job involves

  • The Performance Marketing team at Ro is seeking a data-driven Associate Manager responsible for driving new patient growth from our paid social channels (e.g. Meta, Reddit, Twitter, TikTok etc.)
  • This role will report to the Manager of Performance Marketing and will oversee a portion of our paid social media budget, leading all aspects of campaign optimization and creative strategy
  • As a seasoned paid social operator, you will drive our creative testing roadmap (with a focus on short-form UGC video), inform our landing page experiments, and identify new optimization opportunities
  • We are looking for someone who can build and launch campaigns on multiple paid social channels, can instinctively tell which paid social ad creative is more likely to perform, and is comfortable devising and launching landing page tests
  • This role is highly cross-functional and requires a collaborative approach to working with a range of partners including Creative, Analytics, Product Marketing, Legal, and Medical teams
  • Lead Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc
  • Oversee paid social creative process, from new ad concept development & briefing to handoff & refinement, to generate a high volume of ad creatives to fuel our paid social channels
  • Partner with our influencer marketing team to create UGC ads that convert
  • Leverage external creative agencies as needed to augment our ad creation capacity, managing both external communications and internal coordination
  • Analyze performance data and metrics to identify media, creative, and landing page opportunities
  • Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy
  • Regularly conduct competitive analysis and market research to inform creative and campaign strategy
  • Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization
  • Collaborate with wider paid media and conversion optimization teams to drive iterative testing of landing pages and paid social conversion flows
  • Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders
  • Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed
  • Foster relationships with cross-functional partners, such as business stakeholders, technology partners, and data teams

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Insights

Top investors

5% employee growth in 12 months

Company

Company benefits

  • Medical, dental, and vision membership
  • Equity for all team members
  • Flexible time off
  • Paid parental leave, and flexible work arrangement
  • Well-stocked office with snacks and bi-weekly free lunches
  • Gym, learning, and development stipends

Funding (last 2 of 6 rounds)

Feb 2022

$150m

LATE VC

Mar 2021

$500m

SERIES D

Total funding: $1.0bn

Our take

Ro is a healthcare startup that connects patients directly to physicians, nurses, and pharmacists. The founders of Ro established the company because they felt that health insurance wasn’t working as it should, as the pooled cost of expensive treatments means that the price of individual doctor visits is inflated.

Ro’s primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. Instead of having to travel to a doctor’s office, Ro customers can access a video conference with a physician on-demand, from the comfort of their own home.

In order to tap into the global medical market, which is worth over $4 trillion, Ro raised $150 million at a valuation of $7 billion in 2022. It has expanded to more health areas, such as skincare and mental health, and launched an online pharmacy. Despite this, a substantial number of layoffs in spring 2022 indicated that Ro's accelerated growth had caused problems with its internal organization. Having now narrowed its focus and spending more on less, Ro has streamlined its operations and looks to continue on a steady upward trajectory.

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Kirsty

Company Specialist at Welcome to the Jungle