Associate Manager of Performance Marketing, Ro

• The ideal candidate should be both analytical and imaginative, capable of delving deeply into performance data to drive optimizations and concepting engaging ad creatives that convert effectively
• At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with channels like TikTok, Reddit or Snapchat is a plus, but not required)
• Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive
• Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc
• Excellent written and verbal communication skillsNear pixel-perfect attention to detail
• Comfort in collaborating cross-functionally in a fast-paced environment
• You are hard-working, get along well with others, and don’t mind dad jokes

Desirable

• The Performance Marketing team at Ro is seeking a data-driven Associate Manager responsible for driving new patient growth from our paid social channels (e.g. Meta, Reddit, Twitter, TikTok etc.)
• This role will report to the Manager of Performance Marketing and will oversee a portion of our paid social media budget, leading all aspects of campaign optimization and creative strategy
• As a seasoned paid social operator, you will drive our creative testing roadmap (with a focus on short-form UGC video), inform our landing page experiments, and identify new optimization opportunities
• We are looking for someone who can build and launch campaigns on multiple paid social channels, can instinctively tell which paid social ad creative is more likely to perform, and is comfortable devising and launching landing page tests
• This role is highly cross-functional and requires a collaborative approach to working with a range of partners including Creative, Analytics, Product Marketing, Legal, and Medical teams
• Lead Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc
• Oversee paid social creative process, from new ad concept development & briefing to handoff & refinement, to generate a high volume of ad creatives to fuel our paid social channels
• Partner with our influencer marketing team to create UGC ads that convert
• Leverage external creative agencies as needed to augment our ad creation capacity, managing both external communications and internal coordination
• Analyze performance data and metrics to identify media, creative, and landing page opportunities
• Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy
• Regularly conduct competitive analysis and market research to inform creative and campaign strategy
• Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization
• Collaborate with wider paid media and conversion optimization teams to drive iterative testing of landing pages and paid social conversion flows
• Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders
• Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed
• Foster relationships with cross-functional partners, such as business stakeholders, technology partners, and data teams