Vice President of Product Marketing, Procore
$260.1-357.6k
Eligible for Bonus Incentive Compensation
Construction management platform
Open for applications
Construction management platform
1001+ employees
Open for applications
$260.1-357.6k
Eligible for Bonus Incentive Compensation
1001+ employees
Company mission
To connect everyone in construction on a global platform.
Role
Who you are
- This executive will need to be technically oriented, as well as an effective and inspiring storyteller
- 15+ years of experience in product marketing and related marketing functions in $1B+ B2B software companies
- 10+ years of management experience, with an emphasis on leadership, and engaging global and local stakeholders
- Bachelor’s degree in computer science, marketing, business, or related area; MBA is a plus
- Experience building trusted relationships with executive sponsors and end users
- Experience with enterprise Software-as-a-Service offerings ideally building marketing strategies to reach CIO, CTO, & CEO personas
- Experience supporting an Integrated GTM motion that includes sales, channel and services partners, strategic alliances and technology ecosystems
- Proven track record in building, getting buy-in and executing marketing plans and staying focused on “getting it done” in a fast-moving environment
- Demonstrated experience building credibility and delivering results for product teams, sales teams and customers
- Outstanding written and verbal communications skills to explain and translate complex technology concepts into simple, intuitive and inspiring communications
- Uses data to measure results and inform decision making and Product Marketing strategy development
- Experience and comfort with regular presentations to C-Suite and Board
- Experience building best in class Global Product Marketing teams
- Proven track record for identifying, nurturing and growing marketing talent
What the job involves
- The VP, Global Product Marketing will be responsible for leading and developing the Go-To-Market strategy, positioning, messaging, pricing & monetization, and product launches that effectively differentiates Procore in the market.
- This leader will formulate and communicate the strategic vision for how the Procore platform demonstrates value and ROI for construction professionals and will work with cross-functional collaborators to ensure this vision is amplified across all channels
- This role will work in close proximity to the product and technology organization to ensure effective planning, communication and execution of the overall product marketing strategy.
- As the leader of this team, you’ll need to be both a product and market expert who develops product and solution positioning and messaging while defining the target buyer segments across various audiences and the global go to market motion.
- You will need to provide competitive intel and positioning that consistently informs product launch plans that drive awareness, preference, purchase, adoption, and growth whilst enabling supporting teams to execute revenue-focused go-to-market strategies
- This position will be based in our Austin, TX office. We’re looking for someone to join us immediately
- Define and build the Global Product Marketing Strategy
- Drive product marketing direction for Procore, collaborating with other marketing functions such as growth and integrated marketing, corporate marketing, and content marketing
- Develop and own product positioning, messaging and value propositions based on customer challenges that differentiate Procore in the marketplace
- Craft engaging audience-specific content, including case studies, solution briefs, web content, presentations, data sheets, messaging documents, pitch decks, blogs and whitepapers that can be utilized globally
- Conduct ROI/TCO analysis and develop outcome based content to help customers make the business case for Procore
- Define the go-to-market plays working closely with product, sales, and marketing counterparts to define the target audiences, personas and messaging required to reach them effectively
- Develop go-to-market strategies based on analysis of total addressable market by region, segment and audiences
- Effectively integrate Product Marketing requirements into the product lifecycle framework
- Be a Market, Customer and Industry expert
- Stay abreast of industry trends and educate customers on the value Procore can provide to support their evolving needs
- Understand market trends, customer requirements, usage and buying behavior, and the partner ecosystem to better identify market opportunities and customer demand for the Procore platform
- Build meaningful relationships with customers. You will spend at least 30% of your time meeting with customers
- Be a strategic partner to supporting teams
- Provide input into product roadmap, corporate strategy, and pricing based on market, customer research and competitive findings
- Provide input about regional specific product priorities and goals to Product Management
- Use customer, partner and competitive research to influence product strategy and drive effective messaging
- Work closely with sales and enablement leadership to train the field on product positioning, pitches
- Be a best in class Product Marketing Leader
- Inspire, motivate and grow a global team of Product Marketers
- Build a world class, modern Product Marketing team that has established frameworks for how to launch products and solutions for ultimate impact
- Define team’s Product Marketing strategy and OKR’s to build and measure team results. Ensure that those are communicated and visible across the company and progress is shared regularly
- Manage the team’s budget and hiring plans across the department
Our take
Construction tech company Procore offers a cloud-based construction management platform. With substantial productivity gains and cost reductions on the table for construction companies that digitize more efficiently, Procore’s offerings are an attractive prospect for those operating in the industry.
Founded in 2002, Procore now serves over 15,000 businesses, providing a range of products for preconstruction, project management, and resource and financial management. Its platform is built atop multi-zone cloud infrastructure, and is able to house every app, document, and person involved in projects, providing visibility that simplifies processes for everyone involved.
With promising stock performance and a legacy position in the construction tech sector, Procore seems likely to continue a steady upward trajectory in this growing market. The company published its first Environmental, Social and Governance report in 2022, highlighting its commitment to work towards a more sustainable future, and has continued to develop integrations and partnerships to improve its offerings.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 11 rounds)
May 2020
$150m
LATE VC
Sep 2019
$94.9m
SERIES I
Total funding: $567.8m
Company benefits
- Comprehensive healthcare benefits, long-term disability, life insurance and other wellness resources
- Values-driven PTO that is based on openness, ownership and optimism – take the time you need when you need it
- Retirement benefits such as a 401k or RRSP with employer contribution (varies by country).
- Employee Stock Purchase Plan for eligible employees
- Employee enrichment program with classes and programs for personal and professional development
- Procore Perks - a reimbursable stipend for purpose-driven goods and services that support work/life well-being and physical and financial wellness
- Family building benefits including fertility treatments (with some medical plans) and cash benefits to support adoption and surrogacy
Company values
- Openness: Be honest without ego
- Optimism: Build toward what’s possible
- Ownership: Take initiative and move forward
Company HQ
Carpinteria, CA
Articles
Leadership
Tooey Courtemanche
(CEO)Worked as a Software Engineer at Skip Steveley & Associates after graduating from the University of Arizona. They were also CEO of Webcage, a software consultancy company.
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