Growth & Brand Media Lead, Favor
Contract
Contact-free food and essential order service
Be an early applicant
Contact-free food and essential order service
1001+ employees
Be an early applicant
1001+ employees
Company mission
To create a more connected community to get anything delivered through an affordable and personalized service.
Role
Who you are
- Bring your 8+ years of experience to lead the development of a comprehensive media plan for Favor’s Fall 2025 brand campaign
What the job involves
- Favor is seeking an experienced paid media leader to join our marketing team on a contract basis to help drive and operationalize key media strategy initiatives during H2, 2025
- This role will report to the Sr. Director of Growth & Lifecycle Marketing and collaborate closely with internal brand and creative teams, media agencies, and channel managers
- Duration: Contract of 6 months, with potential to transition to full-time pending fit and needs
- Help shape and document Favor’s long-term approach to balancing brand and performance across paid channels
- Improve collaboration between Favor’s Media and Creative teams to increase output, relevance, and performance of paid assets
- Serve as the primary liaison for key media agencies and strategic media partners during the engagement period
- Guide short-term exploration and testing of emerging or underutilized media channels
- Develop integrated, full-funnel media strategy across brand and performance channels (e.g., TV, streaming, social, display, OOH)
- Partner with in-house media managers and agency teams to finalize media mix, targeting, flighting, and spend allocation
- Align campaign strategy with internal brand, lifecycle, and growth goals
- Deliver a finalized Fall media plan, calendar, and brief for cross-functional alignment
- Define the strategy for a persistent “always-on” paid media presence that supports both upper-funnel awareness and mid-lower funnel conversion
- Recommend budget allocation principles for brand vs. performance across the funnel
- Work with analytics to propose a measurement framework (e.g., multi-touch attribution, media mix modeling, incrementality testing) for full-funnel campaigns
- Identify creative and messaging strategies appropriate for each funnel stage
- Produce a short-term testing roadmap and long-term operating model for always-on brand media
- Audit current creative development workflow and identify friction points between media and creative teams
- Propose a streamlined process for brief intake, versioning, testing, and feedback loops
- Help to develop creative guidelines or playbooks tailored to specific channels (e.g., YouTube, TikTok, Meta, Streaming TV)
- Lead regular working sessions between creative and media leads to align on campaign needs and insights
- Deliver a documented creative/media collaboration process and recommendations for resourcing or tooling
- Act as the point-of-contact for external media agencies, ensuring effective execution, insights sharing, and alignment with internal priorities
- Coordinate QBRs, creative timelines, test plans, and performance reviews with agencies
- Evaluate performance and recommend optimizations, including reallocation of spend or messaging adjustments
- Build relationships with key ad platform reps (e.g., Meta, Google, TikTok) and stay plugged into beta opportunities or industry trends
- Help identify and prioritize new channels to pilot, including but not limited to: affiliate/content partnerships, influencer-driven media, Pinterest ads, emerging platforms (e.g., CTV placements, Reddit, etc.), lead exploratory planning: use case, targeting approach, initial creative needs, KPIs, and budgets, coordinate small-scale test launches in collaboration with internal channel owners or agencies, document results and make go-forward recommendations on channel viability and scaling potential
Our take
More and more people are looking to get things delivered fast, and businesses are trying to find inventive ways to meet the demand and get people’s purchases to them as quickly as possible. Favor solves this problem, with an on-demand delivery service that depends on “runners” to get products to customers quickly.
Customers can browse on the Favor app and select items from their list or input items from other stores in the delivery zone, and Favor runners will collect the item and deliver it within an hour. For customers in a hurry, this is obviously appealing. While many on-demand delivery services struggle to scale, Favor itself has managed to scale its operations across Texas and expanded into Philadelphia in mid 2022.
This centralization has given the company an advantage over competitors who have since gone out of business, but it isn’t yet clear if other competitors will imitate Favor's approach to gain market share. The company faces strong challenges from deep-pocketed rivals like DoorDash and Uber Eats.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (2 rounds)
Sep 2017
$22m
SERIES B
Mar 2015
$13m
SERIES A
Total funding: $35m
Company benefits
- We offer premium health, vision, dental, life and 401(k) options. We go beyond the basics with complimentary meals, commuter benefits, dependent care, and of course - Favor delivery credit and H-E-B discounts
- With a fitness center in the office, we equip you with ways to stay healthy and happy. Any complimentary meals and snacks always feature health options
- Whether you’re an avid cyclist, dog lover, or Magic enthusiast, there’s a group for you here. We foster community through beer Fridays, quarterly company-wide events, and regular connection opportunities
- Our HQ, the Eastside Tech Hub, is located in the heart of East Austin and boasts multiple lounge areas, a coffee bar, library, fully stocked kitchen, wellness center with bouldering wall, and more
- We offer unlimited PTO for salary employees and ample vacation time to all team members. We empower you to live your best life and do your best work!
- We encourage personal growth and education through regular Learning Labs taught by internal team members and external facilitators
Company HQ
Holly, Austin, TX
Leadership
Keith Duncan
(CEO, not founder)Began working at the company as SVP of Sales & Business Development and was promoted to CRO within 4 years. They then worked as CRO at Orchard before returning to Favor as CEO in 2023.
Salary benchmarks
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