Growth Marketing Manager, Everly Health
Social
2-5 days a week in office
At-home health testing platform
Posted today
At-home health testing platform
201-500 employees
Posted today
2-5 days a week in office
201-500 employees
Company mission
To help anyone improve their health and transform their life through cutting-edge, diagnostics-driven healthcare.
Role
Who you are
- 8 years experience in paid social (Meta and Tiktok) campaign management with a strong technical foundation working in those platforms: tracking, optimizing, reporting etc
- Proven campaign management against CAC and ROAS targets with comfort and prior experience managing 7-figure paid media budgets
- Creative and analytical: creative concepting and asset creation are core areas of expertise, but you also are highly analytical and can whip up custom reports in Meta and identify performance trends
- Some experience in influencer marketing as a growth channel and familiarity with sparking/white listing
- Familiarity with influencer recruitment platforms like Aspire and the Tiktok creator marketplace
- Experience with organic social data tracking on platforms like Sprout Social, Dash Hudson etc
- Comfort spinning up content to post on social is a plus
What the job involves
- We are looking for an experienced Growth Marketing Manager to own all things social: paid social, influencers, and organic
- This role will be responsible for scaling these programs and dynamically maturing a robust digital marketing strategy. You will own the technical execution of paid social while managing recruitment for influencers and our content strategy on organic social
- You’ll join a team of passionate and mission-driven marketers striving to make lab testing affordable and accessible for everyone
- This role reports to the Head of Growth and will partner closely with members of the brand and creative team
- Paid Social
- Lead strategy for paid social and test and learn roadmap
- Manage paid media campaigns on Meta and Tiktok, pulling the levers on media spend, targeting, creative, and bid strategy
- Manage all paid asset briefs and creative on each platform, ensuring creative and campaigns perform well on a CPA and ROAS basis
- Identify key insights through regular analyses of campaigns to determine opportunities, issues, and test opportunities
- Scale our new TikTok program and identify key optimization and creative opportunities
- Influencer Marketing
- Recruit content creators and micro influencers as part of monthly campaigns to drive discovery and demand for our at home test kit business, managing the program as a direct response program
- Develop and track influencer analytics, determining level of spend, return, and engagement yielded from influencer campaigns
- Manage briefs and recruitment playbook, identifying the influencer strategy that works well for our brand and products
- Work with influencers on sparking/whitelisting assets on paid social that show promise for improving our paid economics
- Organic Social
- Manage our social calendar and organic strategy, focusing on content that drives engagement, reach, and sales
- Oversee the production process with our internal brand team and contractors that supports our social calendar and campaigns, while being native to social platforms
- Edit and curate organic assets alongside content creators and the internal team for quick use on social platforms
Our take
Testing for health issues has traditionally been an expensive and slow process for both patient and doctor, and at-home testing is a solution to many of these issues. Everly Health’s platform allows consumers to collect and understand information about their bodies without leaving their homes. The goal is to improve health and well-being and reduce the risk of diseases by increasing the frequency of monitoring.
The at-home test kits include tests for allergies, food issues, colon cancer, and thyroid problems. Built on a model that will allow healthcare to be accessed remotely and virtually, the company has distribution points in over tens of thousands of US retailers.
Competitors include Imaware and LetsGetChecked, but the market for at-home testing could be huge, especially if hospitals move toward this sort of care as a means of reducing wait times and increasing patient monitoring without increasing the cost of patient care. Furthermore, with HealthQuest's venture arm as a partner, Everly Health can expect to see further development of its direct-to-consumer business.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-21% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Dec 2020
$175m
SERIES D
Feb 2020
$25m
SERIES C
Total funding: $255.5m
Company benefits
- Comprehensive health plan
- Flexible time off
- Parental and family leave for birth and adoption
- Free and discounted testing for you and your family
- Remote flexibility with home office subsidies
- Headquartered in Austin but hiring everywhere
Company values
- Put people first: When faced with a choice we will always make decisions in the best interest of people's health. We build trust through upholding the highest standards of clinical safety. We have an unwavering commitment to serving others with empathy and care
- Win as a team: We achieve success through teamwork. We hold each other accountable to do what we say we will do. We are adaptable and resilient. We celebrate our successes and we learn from our mistakes. We are dedicated to creating a place of inclusion and belonging. We believe small teams aligned around a common purpose can and do change the world
- Strive for better: To change the healthcare experience requires us to deliver differently. We are energized by challenges and we take action. We are constantly improving through learning and development. We use sound judgment and analysis to solve big problems, breaking down barriers to healthcare access and changing people's lives
- Communicate openly and honestly: We are committed to transparency. We share information directly with one another. We welcome feedback. We promise to raise challenges and opportunities with respect and candor. We always assume positive intent
Company HQ
Congress Avenue Historic District, Austin, TX
Articles
Leadership
Julia Cheek
(Founder & CEO)Board Member at Headspace. They were previously a Deloitte Consultant, and worked at the George W. Bush Presidential Center and MoneyGram. In August 2015, they founded Everlywell, serving since as CEO.
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