Product Marketing Manager, Shield AI

• B.S. in Marketing or Business. Similar degree or equivalent practical experience acceptable
• 10+ years of experience in product marketing within the software industry, preferably with experience in SDKs, APIs, or developer tools
• Proven track record of successfully launching and marketing technical products to developers and/or enterprise customers
• Strong understanding of software development processes and technologies, particularly in autonomous systems or related fields
• Excellent communication and writing skills, with the ability to create compelling narratives and effectively communicate technical concepts

Desirable

• As the Product Marketing Manager for AI pilot (Hivemind), our cutting-edge AI powered autonomy software platform for developing autonomous systems, you will play a pivotal role in driving the product’s scaled adoption in the market
• You will be responsible for developing a brand new product marketing strategies, executing those to achieve product and business goals
• You will drive Go-to-Market planning and strategy for both commercial and defense applications, as well as international expansion
• You will be the key marketing DRI for the business collaborating with content, sales, product and leadership team
• Join us in shaping the future of AI-driven autonomy in machines and be at the forefront of innovation
• Market Understanding: Develop a deep understanding of the autonomous systems market, including trends, customer needs, competitive landscape, and industry developments
• Go-to-Market Strategy: Develop and execute go-to-market plans for Hivemind, including positioning, messaging, pricing strategies, and sales enablement
• Product Messaging and Collateral: Create compelling messaging and content for Hivemind, including website content, case studies, whitepapers, blog posts, videos, and presentations
• Campaign Development: Plan and oversee the execution of integrated marketing campaigns (digital, social, email, events, etc.) to generate leads and increase product awareness
• Sales Enablement: Work closely with the sales team to develop effective sales tools, training materials, and presentations that support the selling process
• Market Intelligence: Conduct market research, gather insights from customers, sales, and industry analysts to refine marketing strategies and product roadmap
• Cross-functional Collaboration: Partner with product management, engineering, and other teams to influence product roadmap and ensure alignment on marketing initiatives
• Metrics and Analysis: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and regularly report on marketing ROI