Retention Marketing Manager, Quince

• 5+ years of experience in retention/lifecycle marketing, including triggered, promotional, and transactional campaigns
• Experience running an email marketing program across triggers, blast campaigns, and transactional messaging required
• Experience with Google Analytics, Looker, or Tableau required
• Understanding of creative best practices for email design and copy
• Experience working with dynamic HTML email templates
• Understanding of how to architect statistically significant A/B tests
• Highly organized and able to drive cross-functional alignment through clear and consistent communication
• Detail-oriented and able to spot even the smallest anomalies or mistakes
• Analytical and data-driven with demonstrated ability to work with large data sets
• Ability to manage competing priorities and requests from across the organization while maintaining excellent relationships

Desirable

• We are seeking a Retention Marketing Manager to join our growing team. As Retention Marketing Manager you will play a critical role in helping Quince achieve its growth goals by growing revenue in our email, SMS, and push notification channels. You will combine creative ideation with testing methodologies to engage customers and create clear, compelling conversion paths for them to follow
• You will work closely with merchandising and brand marketing to prioritize a communication calendar that highlights key product launches and brand moments. You will own and optimize all campaign messaging to inspire Quince customers to purchase across the entire catalog
• Drive the email/SMS/push flow testing calendar, ideating on ways to position Quince products and continuously testing messaging to improve performance
• Own lead generation using pop-up, offers, and messaging testing to drive sign-ups
• Design a best-in-class welcome series with consistent, rigorous testing to significantly increase our lead-to-purchase activation rate
• Design a best-in-class segmentation strategy using demographic data, purchase history, customer engagement and more
• Drive the campaign calendar, ideating on ways to position Quince products and continuously testing messaging to improve performance
• Own merchandising and product curation across our campaign messaging to balance catalog exposure and revenue performance
• Partner with the creative and brand teams to develop beautifully designed and compelling messaging that adds value for the customer
• Partner with the data science and engineering teams to create personalized messaging for each customer at scale using product recommendation algorithms
• Create a library of best-in-class messaging templates through consistent, rigorous testing to improve CTR, Rev/View, and Rev/Message