Lifecycle Marketing Manager, Air
$91-146k
+ Equity
3+ days a week in office
Cloud-based storage for images and videos
Be an early applicant
Cloud-based storage for images and videos
201-500 employees
Be an early applicant
$91-146k
+ Equity
3+ days a week in office
201-500 employees
Company mission
To make creativity easy, fast and fun. Air rethink traditional cloud storage, and make it easier for companies to get from a brainstorm to the final deliverable.
Role
Who you are
- Experience: 5–8+ years in lifecycle, retention, or growth marketing with direct ownership of onboarding, activation, retention, and expansion programs—ideally in B2B SaaS
- Product fluency: Proven experience partnering closely with Product and PMM on launches, activation metrics, and usage-driven campaigns
- Analytical ability: Able to diagnose funnel gaps, define baselines, design experiments, and tie lifecycle work to real product and revenue outcomes
- Writing & taste: Strong writer with excellent judgment — capable of crafting product communications that feel distinctly Air
- Operating style: High ownership, systems-minded, comfortable operating with ambiguity, and biased toward shipping, learning, and iterating
- Technical Ability: Proficient in a lifecycle platform (e.g. ); strong grasp of segmentation, trigger logic, and behavioral data. Comfortable with basic HTML/CSS for email and analytics tools
- If you love building things that compound over time and can make data-driven campaigns feel like they actually have a soul, this role is for you
- If you're passionate about solving big problems and growing with an innovative company, we’d love to meet you!
What the job involves
- We're looking for a Lifecycle Marketing Manager to architect and own the systems that turn signups into power users—and keep them there
- You'll build Air's lifecycle engine from the ground up: behavioral triggers, onboarding flows, retention programs, push notifications, and everything in between
- Build and Scale Lifecycle Infrastructure:
- Own Air's email marketing system with segmentation based on usage patterns, workspace maturity, and feature adoption
- Launch behavioral trigger campaigns tied to key product moments and establish a lifecycle experimentation framework across email, in-app, and push
- Create and maintain a lifecycle systems map: events, segments, triggers, suppression rules, and measurement standards
- Drive Activation & Self-Serve Conversion:
- Own the self-serve funnel from signup through activation, closing the gap between interest and meaningful product usage
- Ship a refreshed onboarding experience (email + in-product) that reliably gets users to a magic moment
- Launch progressive engagement campaigns that move users from basic DAM behaviors into advanced Creative Ops workflows
- Retain, Expand, and Re-Engage:
- Identify drop-off points and build targeted re-engagement triggers to maintain and improve already-strong engagement metrics
- Develop expansion plays that move accounts up-market within organizations, supporting NRR
- Build win-back, reactivation, and systematic nurture campaigns for dormant users and inactive workspaces
- Own Product Communications:
- Partner with Product and Product Marketing to translate feature launches into lifecycle messaging that feels native to Air's brand voice
- Establish a repeatable product-to-lifecycle workflow: every feature ships with a clear comms plan, lifecycle moments, and success metrics
- Use newsletter strategy to move subscribers deeper into product engagement
- How We Work at Air:
- Act like a driver: Take initiative and ownership without waiting to be told
- Work in public: Share ideas openly, get feedback early, and collaborate across teams
- Play to win: Aim high and bring creativity, adaptability, and focus to your work
- Say the hard thing: Give and receive feedback with clarity and respect
- Disagree and commit: Debate honestly, then align quickly to move forward together
Our take
Every day, marketers waste countless hours organising, finding, approving, and sharing content — this mindless work gets in the way of the creative process. Air's product automates these tasks, giving creators back time to do what they do best: create.
Air works as a cloud collaboration platform that negates the need to move items to and from the cloud when working with visual content. Teams can use the platform to search, review, and manage all their content in one place. Users can migrate their content from Dropbox or hard drives, and once all assets are in Air, the platform automates the work and keeps the library organised.
Air's 2022 round of funding from Tiger Global Group and Headline is being used to build out more product features and expand the team. Further, over recent years that has been a rapid surge in the cloud collaboration market, which is forecast to surpass $100 billion by 2030. Air is therefore operating well in a market that is expected to see significant growth.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Jan 2025
$35m
SERIES B
Jan 2022
$10m
EARLY VC
Total funding: $70.5m
Company benefits
- Air contributes 90% to medical, dental, and vision insurance and 75% to dependent coverage
- Employees also have life insurance, disability insurance, and membership to One Medical
- 401k program
- Commuter benefits
- Generous work from home stipend
- Professional development reimbursement
- Unlimited vacation days
Company HQ
Gowanus, NY
Leadership
Shane Hegde
(Co-Founder & CEO)Studied Science at Stanford. Co-Founder & CEO of Swap Mobile. An Investor at HPS Investment Partners. Chief Digital Strategist at REVOLT MEDIA & TV.
Tyler Strand
(Co-Founder & CTO / COO)Studied Computer Science at Stanford. Co-founder & CEO of hostess.fm. Worked for over a year at Beatport, from Product Manager to Director of Product. Was Partner & Director of Product Management at Postlight.
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