Email & CRM Coordinator, Sine Digital
$55-70k
Performance marketing agency
Open for applications
Performance marketing agency
21-100 employees
Open for applications
$55-70k
21-100 employees
Company mission
To be the global leading performance marketing agency for entertainment and sports, powered by our exceptional people and data science.
Role
Who you are
- 3+ years of hands-on experience in email marketing, CRM, or lifecycle marketing
- Proficient across Mailchimp, HubSpot, Salesforce, and/or Tessitura, with the ability to learn new platforms quickly
- Comfortable building/customizing HTML emails and working with responsive templates
- Technical proficiency in CRM platforms, HTML email editing, analytics, and campaign optimization
- Strong understanding of segmentation, automations, A/B testing, deliverability basics, and performance metrics
- Exceptional attention to detail, organizational skills, and commitment to QC
- Able to translate data into clear insights and recommendations
- Strong communication skills, both written and verbal
- Passion for live entertainment, Broadway, and arts & culture is a plus
What the job involves
- We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US
- This role blends creativity, technical skill, and customer-lifecycle strategy
- You will manage end-to-end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales
- Own the full lifecycle of email and SMS campaigns: strategy, build, QA, deployment, optimization, and reporting
- Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
- Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows
- Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies
- Build emails using HTML, drag-and-drop templates, and custom modules as required
- Collaborate closely with designers to ensure creative assets are optimized for CRM platforms and campaign objectives
- Conduct thorough QA (links, rendering, deliverability) to ensure flawless campaign execution
- Develop precise audience segments based on ticketing behavior, demographics, engagement levels, and custom CRM fields
- Use CRM data to personalize and tailor messaging for maximum relevance and conversion
- Maintain clean, accurate, and organized audience lists and segmentation logic
- Track and analyze performance metrics across email and SMS channels
- Build clear, actionable insights for client teams, focusing on optimization opportunities, testing results, and customer journey improvements
- Use SINE’s custom reporting app along with optional Looker Studio dashboards to communicate performance trends
- Present performance recaps to internal teams and clients as needed
- Maintain and develop an advanced understanding of the industries you and SINE work with, including key players and external agencies
- Produce regular industry insights and client case studies to further educate the team and clients on industry learnings, insights and benchmarks
- Establish and develop relationships with US media owners
- Keep abreast of changes in the NYC and broader US media landscape
- Embody a passion for the sectors in which SINE operates, with a professional curiosity and knowledge of new and emerging businesses and producing talent
- Represent SINE at various industry conferences and events, building the company’s presence and network
- Participate in internal training sessions and knowledge-sharing initiatives to foster team expertise
Our take
Sine Digital is a performance marketing agency for the experiences sector. The company uses data science and technology to deliver campaigns based on audience insights that support sustainable, better returns and reduce marketing "wastage".
It is this insight-first approach that makes the company stand out, as well as using innovations in tech to drive its marketing services. For example, Sine leverages AI to help develop creative assets, and supplies real-time market research so clients can adapt their strategies where needed.
Sine Digital certainly has promise, but it will take time to see how the space responds to its offering. An injection of Seed funding will certainly help it make a space for itself, as the company invests in US expansion and the further development of its tech.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
May 2024
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible & hybrid working
- Early finish Fridays all year round
- Weekly training & development opportunities
- Regular Company Socials & Clubs
- Dog friendly office space
Company HQ
Fitzrovia, London, UK
Leadership
James Dale
(Co-Founder & CEO)Former Managing Director at LGM Records. Was a Songwriter for Faber Music, and part of Goldheart Assembly at FIERCE PANDA RECORDS.
Kaziu Gill
(Co-Founder & Director)Also Founder and Director at LGM Records, as well as at LimeGreen Accountancy.
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