Digital Marketing Specialist, Saviynt

• 3–5+ years of experience in digital marketing, demand generation, or a related role
• Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience
• Exceptional attention to detail with the ability to manage multiple priorities and deadlines simultaneously
• Strong skills in Excel, PowerPoint, Google Slides, and other data analysis and presentation tools
• Working knowledge of B2B digital marketing concepts including paid social, paid search, sponsored content, webinars, lead management, and CRM systems
• Experience with or exposure to marketing technology platforms such as Salesforce, HubSpot, webinar platforms, intent data tools, and conversational marketing solutions
• Strong organizational, communication, and cross-functional collaboration skills
• Comfort partnering with marketing, sales, operations, agencies, and external vendors
• Curiosity and eagerness to learn new tools, technologies, and AI-powered marketing capabilities

Desirable

• The Digital Marketing Specialist plays a key role in executing and supporting Saviynt’s global digital marketing programs, helping turn strategy into action across paid media, webinars, and digital campaigns
• This role ensures programs are delivered efficiently, measured effectively, and supported with strong operational rigor. The Digital Marketing Specialist will report to the Sr Digital Marketing Manager
• The Digital Marketing team at Saviynt drives global awareness, engagement, and pipeline through paid media, digital programs, website experiences, and marketing technology
• As part of Demand Generation, the team partners closely with Campaigns, Product Marketing, Content Marketing, SDRs, and Sales to deliver high-impact, data-driven programs that support Saviynt’s leadership in identity security and AI-powered access governance
• Support execution of global digital marketing programs including advertising, paid webinars, content syndication, and other paid promotions, ensuring accurate and timely end-to-end execution
• Coordinate and support digital activity across partner, customer, and international marketing teams, including managing inbound digital request intake
• Submit and manage cross-functional requests with Creative Services, Web, Marketing Operations, Content Marketing, and other stakeholders
• Maintain Asana projects, digital tracking sheets, campaign documentation, and the digital marketing Google Drive library for ad creative and program resources
• Help QA digital operational elements including URLs and UTMs, landing page details, ad variations and A/B testing elements, sizing and specs, etc
• Pull and maintain performance data from programmatic platforms, third- party media vendors, HubSpot, and Salesforce; ensure reporting metrics are accurate and up to date
• Create and update performance reports and dashboards on a daily, weekly, bi-weekly, and monthly cadence, including presentation-ready decks; help inform SDR and sales teams of new lead imports or live programs as needed
• Monitor program performance and identify areas of underperformance or inefficiency, proactively surfacing insights and recommendations for optimization
• Project manage digital programs to ensure timelines, details, and budgets are adhered to
• Build and update contact and account lists and support data hygiene in tools such as Qualified Signals and Informa TechTarget intent platforms
• Help maintain brand consistency and perform light creative support, including suggesting copy edits, adding subtitles and end cards to webinar recordings, adjusting thumbnails, and reviewing creative assets
• Assist with day-to-day execution and platform hygiene across digital marketing tools and systems
• Provide general support for ad hoc digital marketing initiatives as needed