Social Media Executive, Flo
Part Time Freelancer
20 GBP per hour max rate. Outside of IR35 + Opportunity to participate in Flo’s performance incentive scheme
Period tracker app
Open for applications
Period tracker app
501-1000 employees
Open for applications
20 GBP per hour max rate. Outside of IR35 + Opportunity to participate in Flo’s performance incentive scheme
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- You should have a strong understanding of the social landscape, a passion for female health, and the creative curiosity to bring educational topics to life in ways that feel human, accessible, and scroll-stopping
- 2-3+ years of experience in social media, content creation or a similar creative role
- Confident in creating short-form video content and appearing on camera when needed
- Deep understanding of TikTok, Instagram, and broader social media culture and behaviours
- Ability to edit simple short-form videos using CapCut, in-app tools, or similar platforms
- Strong design skills for creating social-first static content using Canva or Figma
- Exceptional organisation and time-management skills, with the ability to handle multiple tasks and deadlines at once
- Clear, confident English communication skills - both written and verbal
- Strong eye for visual identity, brand consistency, and clear storytelling, especially for educational and women’s health content
What the job involves
- We’re looking for a creative, organised, and truly social-native Social Media Executive to support the day-to-day execution of content, creative development, and production across TikTok, Instagram, YouTube Shorts, and emerging platforms
- You will work closely with the Social Content Managers to scale Flo’s social presence. You’ll help turn ideas into content, prepare scripts and visuals, build community-loved moments, and keep our workflows smooth and efficient - you should have a team mentality to ensure efficient and collaborative production
- This is a part-time freelance role (2-3 days per week)
- Help translate ideas into social-ready content, and support with creating, shooting, and occasionally appearing in engaging content for TikTok, Instagram, and other social channels
- Create static visual assets - carousels, story templates, educational graphics - that align with the brand’s visual identity and guidelines
- Support social-led growth and user acquisition by producing engaging, platform-native content for both organic and paid formats
- Track emerging trends, formats, and conversations, proactively recommending ways to incorporate them into our content plan
- Assist with scheduling and publishing to ensure a consistent weekly output across all social platforms
- We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar
- You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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