Vice President of Growth Marketing, Fresha
4 days a week in office (Waterloo, London)
Booking software for beauty & wellness brands
Job no longer available
Booking software for beauty & wellness brands
501-1000 employees
Job no longer available
4 days a week in office (Waterloo, London)
501-1000 employees
Company mission
To empower beauty and wellness businesses and help millions look and feel their best.
Role
Who you are
- This is a great opportunity for someone looking to work in a fast-paced and changing environment, who likes to work collaboratively, takes responsibility, enjoys a challenge, and wants to make a significant impact
- Extensive Experience: At least 10 years of experience in growth-focused roles, with a proven track record in both B2B and B2C environments
- Leadership: At least 5 years in a senior leadership role with a focus on growth
- Channel Expertise: Deep understanding and hands-on experience with a variety of digital marketing channels including paid search, paid social, and organic growth strategies
- Analytical Skills: Strong analytical skills with expertise in data-driven marketing and decision-making
- Tech Savvy: Experience with Google Tag Manager, Google Analytics, and other relevant tracking technologies
- Strategic Thinker: Ability to develop and deliver successful ROI-driven growth strategies
- Influence and Communication: Strong ability to pitch ideas internally, acquire buy-in and budget, and influence stakeholders at all levels
- Collaborative Approach: Proven ability to work collaboratively with cross-functional teams and build strong relationships
- Innovative Mindset: Creative thinking and problem-solving skills
- Proactive and Self-Starter: Demonstrates a proactive approach and a self-starter
- Flexibility to work remotely one day each week
- If you're enthusiastic and eager to learn, we encourage you to apply, even if you don't meet every listed requirement
What the job involves
- Given our exciting and progressive growth plans, we are looking for an exceptional VP of Growth to join our global business
- You will work collaboratively with the wider Marketing team, Analytics team, Product team, Commercial teams, Exec team, and agency partners
- You will be responsible for driving both the acquisition and retention of customers, expanding our market presence, and scaling our growth strategies across all channels
- Strategic Vision: Develop and execute our comprehensive growth strategy across partner acquisition, retention, and monetisation, ensuring alignment with company objectives
- Performance Marketing Leadership: Lead and oversee performance marketing teams to ensure cohesive growth efforts across marketing, product, sales, and customer success
- Channel Expansion: Drive expansion into new channels (TikTok, Bing, Pinterest) and markets, ensuring a diversified and scalable growth strategy
- Product-Led Growth: Collaborate with product and engineering teams to leverage the product for growth, including features, onboarding, and user engagement strategies
- Data-Driven Decision Making: Utilise analytics and data insights to drive growth initiatives, optimise funnels, and measure impact
- Agency and Partner Management: Manage and hold accountable our performance marketing agencies and other external partners to ensure timely delivery against targets and plans
- GTM Strategy: Collaborate with the wider business on go-to-market plans for new and existing markets, ensuring alignment and execution
- Creative and Messaging Optimisation: Work closely with the Marketing team to ensure our messaging and creative assets are optimised and refreshed
- KPI Tracking: Understand and monitor all growth-related KPIs through dashboards and reports, ensuring our growth efforts are delivering ROI
- Conversion Tracking: Work with developers and engineers to set up and maintain conversion tracking within Google Tag Manager, Google Analytics, and other relevant platforms
- Performance Communication: Communicate and present the performance of our growth initiatives to the wider team, C-suite, and stakeholders
- Growth Advocacy: Create a buzz around our growth initiatives, being a champion for growth strategies across the business
- Continuous Improvement: Foster a culture of continuous learning and improvement within the team
- This list is not exhaustive and there may be other activities you are required to deliver
Application process
- Screen Call - Video-call with Talent Team - 30 mins
- 1st Stage - Video-call/in-person with Chief Commercial Officer & Chief People Officer - 60 mins
- 2nd Stage - In-person presentation with Leadership/C-suite team - 90 mins
- Final Stage - In-person with C-suite team 60 mins
- We aim to complete the entire interview process and deliver feedback within 2 weeks
- Every job application received is reviewed manually by our talent team. While we strive to assess applications within 7 days, the sheer volume of talented individuals expressing interest may occasionally extend this timeframe
Salary benchmarks
Our take
Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its centralised marketplace, while beauty and wellness businesses and professionals use its all-in-one platform to manage their entire operations through a range of intuitive software and fintech solutions.
The company has taken a different approach compared to rivals in the salon management space. Rather than charging monthly, its software is free to use, and charges only when a booking is made through the system. Fresha's platform also offers a range of financial products such as point-of-sale, customer records management and marketing automation, making it an appealing option for salon operators. This has allowed the company to swiftly build a network of merchants for its marketplace and collate over 110,000 partner businesses processing over 1 billion appointments booked to date. The marketplace also creates revenue potential for partner companies through its online bookings, building integrations with social media brands like Instagram and Facebook.
Now that Fresha has solved the chicken-and-egg problem of starting a marketplace, it is using its market position to scale quickly. It now has 130,000 partner venues and is working in 120 countries. Between 2021 and 2023, it enjoyed 190% growth in its global bookings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Dec 2021
$52.5m
SERIES C
Jun 2021
$100m
SERIES C
Total funding: $195m
Company benefits
- Work from home opportunities
- Fast track career progression
- Travel coverage when visiting teammates - through workshops and social events
- A vibrant and collaborative company culture
- Company social events
Company HQ
Old Street, London, UK
Leadership
William Zeqiri
(CEO)Previously VP of Technology at Dubai Holding (investment management). Digital Services Manager for New Zealand Human Rights Convention
Nick Miller
(Product Chief)Previously a Programme Manager for New Zealand Trade and Enterprise. Founded a business with William in 2005 (a strong signal of their partnership)
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