Advertising Research & Data Analyst, Outside

• Bachelor’s degree in Marketing, Data Analytics, Statistics, Media Studies, or a related field
• 5+ years of experience in audience research, media analytics, or data analysis, preferably within the media or entertainment industry
• Experience with traditional audience measurement tools such as Nielsen, Comscore, or similar platforms.Comfort with overlap analysis to identify potential opportunities via tools such as Permutive
• Familiarity with data analysis tools like Amplitude, Excel, SQL, Python, R, or BI tools (Tableau, Power BI)
• Working knowledge of additional research tools like MediaRadar, SellerCrowd, Sponsor United, Statista, and Alchemer. As well as campaign measurement platforms like Upwave and Brand Metrics
• Experience with high-level ad tagging and tracking, specific to study implementation and other measurement configuration a bonus
• Strong ability to analyze and interpret large datasets
• Excellent communication and presentation skills, with the ability to convey insights to both technical and non-technical audiences
• Analytical mindset with the ability to link audience behavior with business outcomes
• Experience conducting both qualitative and quantitative research
• General understanding of media/advertising workflows and how measurement fits into the landscape

Desirable

• The Advertising Research Data Analyst will play a key role in interpreting and analyzing audience data to inform content, marketing, and sales strategies at Outside Inc
• Role is critical in helping Outside understand its audience, optimize content strategies, and support advertising efforts by delivering data-driven recommendations
• Analyze audience data, demographic information, and engagement metrics across multiple platforms
• Use first-party and third-party data sources (Nielsen, Comscore, etc.) to understand audience behavior and trends
• Perform segmentation analysis to identify key audience groups, personas, and market opportunities
• Leverage first-party data to perform in-depth audience segmentation, identifying distinct audience groups and personas based on behaviors, demographics, and preferences
• Use audience insights to help inform content strategies and optimize campaigns, ensuring targeted messaging across platforms
• Analyze cross-platform audience behavior to uncover emerging trends and growth opportunities for content and advertising
• Collaborate with the sales and marketing teams to provide insights that support advertising sales pitches and drive revenue
• Conduct and analyze brand lift studies across cross-platform campaigns
• Work with the pre-sales teams to conduct ad hoc surveys to assist in proactive pitches
• Design and analyze surveys and focus groups to gather qualitative and quantitative data on audience preferences, motivations, and media consumption habits that produce measurable brand lift
• Synthesize research findings into presentations and reports that are easily digestible by non-technical stakeholders
• Work closely with content, sales, and product teams to ensure audience insights are leveraged appropriately
• Present findings and recommendations to senior leadership to drive content, distribution, and monetization strategies