Senior Marketing Associate, FalconX

$110-135k

This role will also be eligible for other forms of compensation such as a performance linked bonus and equity

Google Analytics

Senior and Expert level

New York

Digital asset trading platform

Open for applications

Digital asset trading platform

201-500 employees

FintechB2BCryptocurrencyEnterpriseInvestingTradingBlockchain

Open for applications

$110-135k

This role will also be eligible for other forms of compensation such as a performance linked bonus and equity

Google Analytics

Senior and Expert level

New York

201-500 employees

FintechB2BCryptocurrencyEnterpriseInvestingTradingBlockchain

Company mission

To build the connective tissue for open, permission-less, and truly global digital assets to be adopted by mainstream institutions at scale.

Job

Company

Role

Who you are

Proven experience in a marketing role, preferably within the financial services or technology sector
Strong understanding of the digital asset and cryptocurrency markets is a plus. Working knowledge of crypto markets, trading concepts, and/or institutional finance strongly preferred
Excellent written and verbal communication skills
Ability to think creatively and strategically in a fast-paced environment
Experience with digital marketing tools and platforms, such as Google Analytics, SEO, and social media management tools
Strong analytical skills with the ability to interpret data and make informed decisions
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field is required

What the job involves

The Senior Marketing Associate will play a key role in developing and executing marketing strategies to enhance FalconX's brand presence and drive customer engagement. This position requires creativity, analytical skills, and a deep understanding of digital assets, trading, and institutional finance to effectively communicate FalconX's value proposition
Assist in the development and implementation of comprehensive marketing plans that align with FalconX's business objectives
Own FalconX’s social media presence, including content planning, posting cadence, and day-to-day channel management
Support executive visibility and thought leadership programs, including developing and managing social content for senior leaders (e.g., CEO and key executives), ensuring consistent voice and strategic positioning
Write marketing copy across formats (announcements, social posts), ensuring clarity, quality, and consistency with FalconX’s voice
Create and manage content for various marketing channels, including social media, podcast, email campaigns, and the company website
Conduct market research to identify trends, customer needs, and competitive landscape
Collaborate with cross-functional teams, including sales, product, and design, to ensure cohesive messaging and branding
Analyze marketing performance metrics and provide insights to optimize campaigns and improve ROI
Support the planning and execution of events, webinars, and other promotional activities
Maintain up-to-date knowledge of industry trends and best practices in digital marketing

Our take

FalconX is driving the decentralised financial future with its digital asset trading platform, catering specifically to institutional users. Offering a suite of tools, from trade execution to market making and credit management, FalconX simplifies crypto strategy management through a unified interface.

Renowned institutions like Accel and Tiger Global have adopted FlaconX, recognising it as a leader in the space. Notably, the company earned the prestigious FinTech Breakthrough's 2023 DeFi Innovation Award for its FalconX 60 platform, a testament to its pioneering role in digital investment and risk management.

As institutional demand for crypto assets surges in the Asia-Pacific region, FalconX is expanding its footprint into Hong Kong. The company's decision to offer over-the-counter brokerage and crypto derivatives services aligns with the region's growing interest in virtual assert innovation and regulatory advancements. With a commitment to innovation and a proactive approach to expansion, FalonX is well-positioned to further solidify its position as a leading player in the digital asset trading space.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

7% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 4 rounds)

Jun 2022

$150m

SERIES D

Aug 2021

$210m

SERIES C

Total funding: $427m

Company HQ

East San Mateo, San Mateo, CA

Leadership

Raghu Yarlagadda

(Co-Founder & CEO)

Co-founder and CTO at Sarada Educational Institutions. Former Advisory Board Member at JoyUp, and Product Lead at eightfold.ai.

Prabhakar Reddy

(Co-Founder)

Previously an Investor with Accel Partners, Partner at Singularity Ventures, and CEO at Dramatize. Also co-founded and was CEO of nFusion.

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