Head of Product Marketing, Raft
$170-190k
More information about location
Supporting digital innovation in federal organizations
Open for applications
Supporting digital innovation in federal organizations
201-500 employees
Open for applications
$170-190k
More information about location
201-500 employees
Company mission
To bridge the gap between humans and data through radical transparency.
Role
Who you are
- The ideal candidate is an experienced leader with a deep understanding of product marketing, a passion for technology, and a strong track record in creating compelling narratives that drive business growth
- Education: Bachelor’s degree in Marketing, Business, or a related field; MBA is a plus
- Experience: 10+ years of experience in product marketing, with a minimum of 3 years of the experience in defense, government/federal sectors
- Proven success in launching and scaling products in complex, highly regulated markets
- Exceptional storytelling and communication skills, with the ability to translate technical concepts into impactful narratives
- Strong understanding of data-driven marketing and analytics
- Demonstrated ability to lead and inspire cross-functional teams in a fast-paced, mission-driven environment
- Strategic thinker with the ability to execute effectively at a tactical level
- Passion for empowering operators and solving complex challenges through technology
- Familiarity with CRM tools, marketing automation platforms, and analytics software
- Understanding of data, AI/ML, and DDIL solutions is a significant advantage
What the job involves
- Raft is looking for a strategic and innovative Head of Product Marketing to lead the go-to-market strategy and positioning of our cutting-edge solutions for the Department of Defense (DoD) and federal government sectors
- This role is pivotal in connecting our technical expertise with customer needs, driving product adoption, and empowering decision-makers at the tactical edge
- Develop and execute clear, differentiated product positioning and messaging that aligns with Raft’s mission and values
- Craft compelling value propositions that resonate with defense, government, and enterprise audiences
- Collaborate with product and engineering teams to translate technical capabilities into customer-centric benefits
- Define and execute go-to-market (GTM) strategies for new and existing products, ensuring seamless product launches
- Partner with sales, marketing, and operations teams to build integrated campaigns that drive pipeline growth and customer acquisition
- Enable sales teams with high-impact collateral, playbooks, and training to articulate Raft’s value effectively
- Conduct market research to deeply understand customer needs, competitive landscape, and market trends
- Serve as the voice of the customer within the organization, ensuring product and marketing strategies address real-world challenges
- Identify and prioritize opportunities for innovation and differentiation
- Lead the creation of product-focused content, including white papers, case studies, product demos, videos, and presentations
- Collaborate with the marketing team to develop thought leadership content that elevates Raft’s reputation in the defense and government sectors
- Drive the creation of product-focused campaigns that highlight Raft’s technical and operational capabilities
- Foster collaboration between product, growth, delivery and marketing teams to ensure alignment on business objectives
- Represent product marketing in leadership discussions, providing insights and recommendations to drive business outcomes
- Define KPIs for product marketing initiatives and track performance to ensure goals are met
- Provide regular reporting and insights on the impact of product marketing activities to the executive team
- Continuously optimize strategies based on data-driven insights and market feedback
Our take
The modern digital battlefield demands innovative approaches to command and control systems across air, land, sea, space and cyber domains. Raft specializes in developing cutting-edge products powered by AI, ML, and data analytics to enhance decision-making processes and operational effectiveness for its federal partners.
To meet these challenges, Raft employs a custom full-stack, data-focused architectural approach to provide efficient and effective decision-making tools. With a significant growth investment from Washington Harbour Partners, Raft is poised to intensify its R&D efforts, and expand its command and control product offerings to solidify its position as a leader in defense technology.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Apr 2024
$60m
EARLY VC
Total funding: $60m
Company benefits
- Fully covered healthcare, dental, and vision coverage
- 401(k) and company match
- Take as you need PTO + 11 paid holidays
- Education & training benefits
- Annual budget for your tech/gadgets needs
- Monthly box of yummy snacks to eat while doing meaningful work
- Remote, hybrid, and flexible work options
- Team off-site in fun places!
- Generous Referral Bonuses
Company HQ
Hunter Mill District, Reston, VA
Leadership
Shubhi Mishra
(CEO)Previously an Associate at Booz Allen Hamilton before becoming an Independent Consultant. They are also a Founding Member of Chief and The Alliance for Commercial Technology in Government.
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