Director of Integrated Analytics Partner, PlayStation

D2C

Salary not provided

SQL

Python

Tableau

Looker

Expert level

London

Gaming and digital entertainment provider

Open for applications

Gaming and digital entertainment provider

1001+ employees

B2CGamingEntertainmenteSports

Open for applications

Salary not provided

SQL

Python

Tableau

Looker

Expert level

London

1001+ employees

B2CGamingEntertainmenteSports

Company mission

To create a gaming experience without barriers that fits the needs of players of all abilities.

Job

Company

Role

Who you are

10+ years in analytics or related roles, with significant leadership experience in embedded or business-facing analytics teams
Experience in digital commerce, gaming, or subscription-based businesses (strong preference for marketplace/platform experience)
Proven ability to influence product and commercial decisions through data
Deep understanding of ecommerce and D2C metrics: conversion funnels, AOV, attach rate, LTV, promotions effectiveness
Experience analysing pricing strategies, merchandising performance, and digital storefront optimisation
Strong familiarity with experimentation frameworks and causal inference concepts
Advanced SQL required; experience working with large-scale event and transaction datasets
Proficiency with analytical tools/languages (e.g., Python or R) for deep-dive analysis
Familiarity with BI tools (e.g., Tableau, Looker) for consumption, not ownership
Strong stakeholder management skills, with the ability to operate effectively in a matrixed, centralised model
Comfortable navigating ambiguity and influencing without direct ownership of product or commercial decisions
Focused on impact over output—prioritising the highest-value problems
Clear communicator, able to tailor insights for both technical and executive audiences

What the job involves

We are seeking a Director of Embedded Analytics to lead business analytics for the PlayStation Store and broader Direct-to-Consumer (D2C) digital commerce experience
This role is part of a centralised analytics organisation, with a dedicated mandate to embed high-impact analytical thinking directly within Store product, merchandising, and commercial teams
You will be supporting a $16bn+ business line - on of the largest in global digital media - that is investing heavily in Machine Learning and AI to create more personalised, friction free and optimised customer experiences that unlock improved user experience for players and monetisation for our incredible creators
Unlike traditional BI or reporting functions, this role focuses on driving decisions through deep analysis, structured problem solving, and close partnership with business leaders
You will lead a team of analysts aligned to key Store domains (e.g. , merchandising, pricing & promotions, discovery, checkout, and subscriptions), ensuring analytics is a core input into product and commercial strategy
You will act as a thought partner to Store leadership, helping shape roadmap prioritisation, optimise player purchasing journeys, and unlock sustainable revenue growth
Define and lead the embedded analytics approach for the PlayStation Store within a centralised analytics model. Partner closely with Store product, commercial, and lifecycle teams as a trusted advisor on strategy and performance
Ensure analysts are deeply integrated into day-to-day decision-making while maintaining strong alignment with central analytics standards
Drive high-impact analyses across the digital commerce funnel, including discovery, conversion, basket composition, and checkout
Identify opportunities to improve player experience and revenue through pricing, promotions, merchandising, and content placement
Translate complex player and transaction data into clear, actionable recommendations for senior stakeholders
Partner with product and experimentation teams to define success metrics and evaluate feature and experience changes. Ensure robust analytical design and interpretation of experiments (A/B tests and quasi-experimental approaches)
Champion a test-and-learn mindset across Store and D2C teams
Analyse player purchasing behaviour across games, add-ons, subscriptions (e.g., PlayStation Plus), and in-store events. Inform strategies around lifecycle monetisation, cross-sell/upsell, and content bundling
Support forecasting and scenario analysis in partnership with finance and commercial teams
Work closely with BI/reporting teams to ensure consistent metrics and scalable dashboards (without owning reporting delivery)
Partner with data science teams on advanced modelling use cases (e.g., propensity, segmentation), translating outputs into business action
Collaborate with data engineering to ensure analytics requirements are reflected in data models and tracking
Build, lead, and mentor a team of high-performing embedded analysts
Set clear expectations for analytical rigor, business impact, and stakeholder engagement
Develop talent through coaching, feedback, and structured career development
What Success Looks Like
Analytics is deeply embedded in PlayStation Store decision-making, shaping product and commercial outcomes
Store leadership consistently relies on analytics for prioritisation, trade-offs, and performance evaluation
Measurable improvements in conversion, revenue, and player engagement driven by analytical insights
Strong partnership model across analytics, BI, and data science with clear role separation and collaboration
A high-performing team known for both analytical rigor and business impact

Salary benchmarks

Our take

Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - PlayStation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionise gaming, featuring new technology that will create improvements across the board.

As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.

PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.