Head of Marketing & Growth, Raus
Offers meaningful equity package
More information about location
Sustainable, nature immersion getaways
Be an early applicant
Sustainable, nature immersion getaways
21-100 employees
Be an early applicant
Offers meaningful equity package
More information about location
21-100 employees
Company mission
To provide seamless access to restful space outside your daily routine.
Role
Who you are
- 6+ years in Marketing/Brand/Comms with 3+ years people leadership; you’ve built teams and upgraded talent
- Proven track record launching channels across online and offline and scaling them profitably with a hands-on mentality
- Deep Google & Meta and/or native expertise; SEO exposure is a strong plus
- Hands-on performance chops across creative, targeting, bidding, landing pages, and funnel design
What the job involves
- This isn’t a typical B2C playbook. Our category is complex, competitive, and full of untapped potential. You won’t just manage CACs - you’ll build the full growth engine, from strategy to hands-on execution across online and offline channels, and help establish Raus as the European category leader in experiential outdoor hospitality
- Build and lead a high-performing Marketing, Brand & Communications team (currently 5 FTE); hire, coach, set goals, and develop the operating model further
- Own all marketing channels end-to-end across Online as well as Offline and establish a setup that allows continuous testing to identify the most impactful playbooks; Conversational (whatsapp), Podcast, TikTok
- Own and Develop the Raus brand: positioning, narrative, identity — establish Raus as the category defining brand
- Scale SEO and our GEO muscle as an emerging acquisition channel
- Own PR/Communications: messaging & narrative architecture, media relations, creator/influencer and partnership strategy
- Strengthen lifecycle/CRM (email, push, in-app, referral) to improve activation, retention, and LTV
- Pilot and scale non-digital growth plays — OOH, print, experiential/PR stunts — with clear hypotheses and lightweight measurement to unlock repeatable, word-of-mouth growth
- Drive our Performance Marketing engine across Meta, native, paid search and affiliates and explore new channels
- Own measurement & economics: attribution, incrementality, LTV/CAC, payback, and a transparent KPI stack
- Build brand-led growth to reduce performance dependency
- Launch storytelling format and drive organic reach and awareness through zeitgeist-aligned, PR-worthy campaigns
- Expand brand partnerships to unlock new audiences
- Maximize influencer efficiency and measurable impact
- Build out CRM for personalized lifecycle communication - incentives to boost guest feedback volume
- Within your team you will own our distribution & revenue Mgmt
- Work closely with the founders and executive team to actively shape business strategy
Our take
Berlin-based Raus provides city dwellers with stylish nature retreats in the form of remote, chic micro cabins stationed outside of major cities throughout Germany. The relatively young company was founded in 2021 and has since established several cabins (with varying on-grid to off capabilities) outside of Berlin, Hamburg, Leipzig, Hannover, and more.
In a recent collaboration with architect Sigurd Larson, the Model II cabin provides renters with a modern escape consisting of a black exterior and interior, this is to minimise reflections against the windows while inside, immersing guests into the environment in a way they’ve never experienced before.
With nature immersion at its heart, Raus’ platform goes beyond simply booking cabins by providing a digital booking journey that includes experiences such as hikes, farm visits, guided meditations, and food packages from regional farm shops. The company is investing in accelerated development of its platform and overall expansion.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Nov 2023
$10m
EARLY VC
Nov 2022
$3.6m
EARLY VC
Total funding: $18.1m
Company benefits
- 28 vacation days plus 1 extra day off for charity each year
- 3 nights per year for you and your +1 in our Raus Cabins are on us
- DRV Travel Industry Card and either a subsidy for a BVG ticket or an Urban Sports Club membership
- Further training & development
- Flexible working environment
Company HQ
Helmholtzkiez, Berlin, Germany
Leadership
Christopher Eilers
(Managing Director)Current Managing Director at BMWC Consulting & Invest. Former Managing Director at SR Schlüssel Finance.
Johann Ahlers
(Managing Director)Current Managing Partner at J&J Immobilien, Founder & MD of Ahlers Ventures. Former Deputy Head of Communications at the Friedrich Naumann Foundation for Freedom.
Julian Trautwein
(Managing Director)Current Limited Partner at AirAngels, Founder & MD of Trautwein Ventures, and Member of the DIA Association. Former Global Head of Communications & Brand at Tourlane.
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