Growth Marketing Manager, CookUnity
GTM
$130-132k
+ Stock Options Plan granted on Day 1 & eligible for a bi-annual performance bonus
1 day a week in office
Ready-meal delivery marketplace
Be an early applicant
Ready-meal delivery marketplace
201-500 employees
Be an early applicant
$130-132k
+ Stock Options Plan granted on Day 1 & eligible for a bi-annual performance bonus
1 day a week in office
201-500 employees
Company mission
CookUnity is on a mission to unlock the world’s best food creators and bring their meals to the masses.
Role
Who you are
- Excellent interpersonal skills with a proven ability to work cross-functionally and influence without authority
- Strong project management skills, able to juggle multiple priorities in a fast-paced environment
- Ability to bridge the gap between creative, marketing, and operational execution to bring GTM strategies to life
- Creative thinker with a passion for customer-centric product innovation, storytelling, and brand marketing
- Highly organized, proactive, and detail-oriented, with a bias toward action and delivering results
- Comfortable thriving in a hybrid or remote-first work environment
- 5-8+ years of experience in growth marketing, product growth, business strategy, or go-to-market execution
- Proven experience in a marketplace, e-commerce, or meal subscription business preferred
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
- Experience in building and executing GTM strategies for new products, services, or growth initiatives
- Ability to work cross-functionally and influence leaders across different departments
- Experience launching and optimizing limited-time offers, meal collections, and seasonal campaigns to drive customer acquisition and retention
- Background in pricing strategies, promotional mechanics, and creative marketing execution preferred
- High EQ and strong communication skills—comfortable leading through influence and bringing key stakeholders along
- Ability to work at both strategic and tactical levels, rolling up sleeves to execute when needed
- Strong bias for action, execution, and ownership
What the job involves
- As a Growth Marketing Manager, GTM, you will orchestrate supply and demand through CookUnity’s core direct-to-consumer channels, ensuring that our marketplace efficiently connects chef-created meals with the right customers
- You will lead cross-functional initiatives spanning brand, growth, analytics, business operations, marketplace, and operations to optimize how we acquire, retain, and engage customers while ensuring our supply remains balanced and fully utilized
- You will play a critical role in bringing limited-time offers, meal collections, and creative campaigns to market, shaping how we introduce new culinary experiences and drive customer demand
- This role requires someone with a strong inclination for action, the ability to bring key leaders along, and a high EQ with a bias for communication and collaboration
- Orchestrate supply and demand dynamics through direct-to-consumer channels, ensuring meal supply is effectively matched with customer purchasing behavior
- Develop and execute GTM strategies for new growth initiatives, including limited-time offers, meal collections, and creative marketing campaigns, collaborating with brand, growth, analytics, business operations, marketplace, and operations to ensure seamless execution
- Improve marketplace liquidity by optimizing how we balance chef supply with customer demand through pricing, promotions, bundling, and distribution strategies
- Launch and iterate on limited-time promotions, new meal categories, and seasonal offerings, ensuring they drive both new customer acquisition and retention
- Partner with creative teams to develop compelling marketing assets and storytelling that elevate brand differentiation and customer engagement
- Create business cases to support expansion opportunities, new customer acquisition efforts, and chef onboarding strategies
- Define and implement key performance metrics for GTM initiatives, tracking success and iterating based on performance data
- Own the end-to-end execution of demand-generation strategies, including paid and organic marketing, CRM, partnerships, and performance marketing
- Enhance customer segmentation and personalization strategies, ensuring optimal positioning for different audience groups and maximizing lifetime value
- Act as a strategic thought partner to the Growth and Product teams, influencing roadmap decisions based on insights and performance trends
- Continuously optimize GTM execution, leveraging data and insights to improve performance across marketing and operational initiatives
Our take
CookUnity is a meal subscription service which connects consumers with some of the country's best known chefs, including Esther Choi, Chris Ratel and Andy Mendez. Consumers can select from a menu of handcrafted meals that cater to a wide variety of palates and dietary preferences. Believing that healthy food fuels stronger communities, CookUnity contributes to an ongoing partnership and donation with the Food Bank For New York City.
The New York founded business hit the headlines for its upward trajectory in 2020, where it secured 15.5 million in funding and saw an expected boost not just in demand, but in the supply of top culinary talent at a time when restaurants were struggling.
While there’s a wide world of meal plan delivery services, CookUnity has a jump on much of the competition as it’s the first service that connects such eminent chefs directly with the customer. This has allowed it to expand across much of the US, and it now prepares over 10 million meals annually for its 50,000 subscribers.
With most of the urban US now covered by its service, CookUnity is moving into the next phase of its growth, expanding the range of sellers and food products on the platform, and has plans to offer family-sized portions, brekfast options and cooking classes using its existing physical and digital infrastructure. This will enable it to grow into an all-in-one meal subscription service over the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Apr 2023
$47m
LATE VC
Sep 2021
$47m
SERIES B
Total funding: $119.3m
Company benefits
- 📈 We grow, you grow: Stock Options Plan granted on Day 1
- 🏖 Unlimited PTO policy and paid holidays off
- 🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
- 🕯 Compassionate Leave: 3-5 days each time the need arises
- 🥙 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
- 🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
- 👩🏾🏫 Personalized Spanish coach
Company HQ
Bedford-Stuyvesant, NY
Leadership
Mateo Marietti
(CEO)Born on a farm in Argentina, Mateo is on a mission to make great real food available for all and a more fair and sustainable food system. He has built 10+ food brands that delivered more than 25M meals combined in the last 13 years, including SUSHIPOP and La Causa.
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