Vice President of Revenue Marketing, Sprout Social
$238-328k
Salary dependent on location + Equity plan
All-in-one social media management platform
Be an early applicant
All-in-one social media management platform
1001+ employees
Be an early applicant
$238-328k
Salary dependent on location + Equity plan
1001+ employees
Company mission
To help organizations of all sizes become better marketers and create the world’s most beloved brands.
Role
Who you are
- 15+ years of experience building and scaling B2B revenue marketing and demand generation engines in complex go-to-market environments
- 7+ years in senior leadership roles, including building and scaling marketing teams
- Demonstrated success driving cross-functional revenue initiatives in complex go-to-market environments
- Deep fluency in demand generation metrics, funnel optimization and marketing technology (e.g., Marketo, Salesforce)
- Experience scaling global demand programs while maintaining a strong experimentation roadmap
- Excellent executive communication and storytelling skills
- Preferred qualifications
- SaaS or enterprise software background strongly preferred
- Strong analytical mindset with comfort owning revenue performance metrics
- Ability to thrive in a fast-paced, evolving environment with a clear bias toward outcomes and accountability
What the job involves
- We’re looking for a strategic, execution-oriented Vice President of Revenue Marketing to lead and scale Sprout Social’s global demand generation engine. This leader will own the strategy, performance, and operating model behind the multi-channel programs that generate and accelerate pipeline across both self-serve and sales-led motions
- This role oversees digital and performance marketing, paid media, SEO and AEO/GEO, conversion rate optimization (including trial experience), web strategy, growth marketing, email and programmatic marketing, and marketing operations. As executive sponsor of AI transformation within Marketing, you will modernize how we experiment, optimize and deliver measurable business impact
- We’re seeking a data-driven revenue leader with a proven track record of building high-performing teams, scaling global demand engines, and driving accountable growth in complex B2B environments
- This is a pivotal leadership role responsible for delivering the pipeline and revenue performance that fuels Sprout’s next phase of growth. You’ll operate at the intersection of strategy and execution, shaping how Marketing contributes to company-wide revenue goals
- You will work closely with leaders across Marketing, Sales, Rev Ops, Customer Success and Product to align on shared performance metrics, streamline funnel operations and drive efficiency across the go-to-market engine
- As a key member of the Marketing Senior Leadership Team (SLT), you will help shape overall marketing strategy while building and leading a high-performing organization. This role reports to the Chief Marketing Officer (CMO)
- Own and evolve Sprout’s global demand generation strategy to drive pipeline growth, revenue expansion and customer acquisition efficiency
- Architect and operationalize a unified funnel strategy across self-serve and sales-led motions, ensuring seamless digital experiences, clear handoffs and clear revenue accountability
- Lead and optimize inbound and performance marketing functions to improve conversion rates, accelerate pipeline velocity and maximize ROI
- Establish scalable operating models that align Marketing, Sales and Rev Ops around shared pipeline and revenue targets
- Define and manage marketing performance metrics across pipeline, bookings, CAC, LTV and overall return on investment
- Sponsor and implement AI-driven innovation to increase experimentation velocity, team productivity and marketing effectiveness
- Support expansion into new geographies and markets with scalable, repeatable demand frameworks
- Build, develop and scale a high-performing, accountable marketing organization
- Within 1 month, you’ll:
- Develop a deep understanding of Sprout’s product, customers and GTM strategy
- Align with the CMO and SLT on priorities, performance expectations and success metrics
- Assess current demand performance and operating models
- Within 3 months, you’ll:
- Introduce prioritized demand initiatives and early optimization wins
- Evaluate team structure and identify opportunities to increase scale and efficiency
- Establish a clear performance framework tied directly to pipeline and revenue outcomes
- Within 6 months, you’ll:
- Deliver measurable improvements in pipeline generation, conversion efficiency and marketing ROI
- Strengthen cross-functional alignment through clear operating rhythms and shared accountability
- Within 12 months, you’ll:
- Drive sustained revenue acceleration through a mature, AI-enabled demand engine
- Scale global demand capabilities to support market expansion and long-term growth
- Establish Revenue Marketing as a strategic, measurable growth lever for the business
Our take
Engagement tools for social media are proving increasingly vital with the rise of social commerce, and brands need to keep a careful eye on customer satisfaction and interaction if the company is to net a profit from this market. Sprout Social is a social media management platform for brands and agencies of all sizes, allowing users to post, manage engagement, and access analytics on a single hub.
With plenty of big-name customers, including Unicef, Chipotle, and Subaru, Sprout Social has established a trusted and effective brand of its own. It dodged direct competition with social engagement platform Hootsuite by expressly prioritising its customer service tools, where Sprout Social appears to be generally recognised as superior.
To double down on serving the social commerce market and carve out a distinctive niche ahead of this e-commerce trend’s anticipated success, Sprout Social has integrated with platforms such as Shopify, Canva and Facebook Shops. It is also a member of the TikTok marketing partner program and has continued to receive accolades for its software.
Steph
Company Specialist at Welcome to the Jungle
Insights
21% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Dec 2018
$40.5m
SERIES D
Feb 2016
$42m
SERIES C
Total funding: $101.5m
Company benefits
- Insurance and benefit options that are built for both individuals and families
- Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
- High-quality and well-maintained equipment—your computer will never prevent you from doing your best
- Wellness initiatives to ensure both health and mental well-being of our team
- Ongoing education and development opportunities via our Grow@Sprout program, employee-led diversity, equity and inclusion initiatives and mentorship programs for aspiring leaders
- Growing corporate social responsibility program that is driven by the involvement and passion of our team members
- Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
Company HQ
Chicago Loop, Chicago, IL
Leadership
Justyn Howard
(Co-Founder & CEO)They were Senior Account Executive at New Horizons, and worked in Learn.com's Executive Account Sales department.
Aaron Rankin
(Co-Founder & Board Member)They have a Master's in Information Systems Management from Carnegie Mellon and were an IT Architect at IBM. They were also a Software Engineer at Endeca, and they are currently an investor with Rankin Family Ventures.
Peter Soung
(Co-Founder & Head of Growth)They studied Computer Science at Penn State before working at IBM as a Software Engineer. They also worked as a Sales Engineer at companies such as Endeca.
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