Vice President of Product Marketing, SecurityScorecard
Cybersecurity ratings & risk management
Posted today
Cybersecurity ratings & risk management
501-1000 employees
Posted today
501-1000 employees
Company mission
SecurityScorecard's mission is to make the world a safer place by transforming the way organizations understand, mitigate, and communicate cybersecurity risk to their boards, employees, and vendors.
Role
Who you are
- Education: Bachelor’s degree in marketing, business, cybersecurity, or a related field; MBA preferred
- Experience: Minimum of 7-10 years in product marketing, with a strong background in cybersecurity and detection and response (XDR/MDR/CDR), ideally focused on supply chain security
- Product Marketing Expertise: Proven success in product positioning, messaging, and go-to-market strategy development for cybersecurity solutions
- Data-Driven Approach: Strong analytical skills and the ability to use data to drive decision-making
- Leadership Skills: Exceptional communication, presentation, and cross-functional collaboration skills with 3+ years of experience leading and motivating teams
- Passion for Cybersecurity: Demonstrated commitment to the field of cybersecurity and supply chain protection
What the job involves
- The VP, Product Marketing will play a pivotal role in defining and executing go-to-market strategies for our detection, response, and managed services offerings focused on securing the supply chain
- This leader will bring expertise in product marketing and cybersecurity, specifically in detection and response (XDR/MDR/CDR, or similar), to drive awareness, demand generation, and customer engagement for our supply chain security products
- Product Positioning and Messaging:
- Develop and refine product positioning and messaging that uniquely differentiates SecurityScorecard’s supply chain detection and response and ratings solutions in the cybersecurity market
- Go-to-Market Strategy:
- Design and implement go-to-market strategies for new product launches and enhancements, ensuring cross-functional alignment and successful market penetration
- Customer and Market Insights:
- Conduct market research to gain a deep understanding of customer needs, supply chain risks, pain points, and the competitive landscape. Use these insights to inform product development and go-to-market strategies
- Sales Enablement Support:
- Collaborate with sales & enablement to develop effective sales tools, such as presentations, collateral, and training materials, to support efforts in engaging customers and closing deals
- Content Development:
- Lead the creation of high-impact marketing content, such as whitepapers, blog posts, webinars, and case studies, to drive thought leadership and demand for supply chain detection and response solutions
- Demand Generation:
- Partner with revenue marketing, business development, and sales to develop and implement demand generation programs that increase awareness and drive lead generation across channels, including digital, events, and partnerships
- Cross-Functional Collaboration:
- Work closely with product management, engineering, sales, and other teams to ensure product marketing aligns with business goals and product development
- Product Launches:
- Manage successful launches of new products and features, coordinating internal and external communications, training, and promotional activities
- Market Expansion:
- Identify and evaluate opportunities to expand market reach and customer base, domestically and internationally, especially in supply chain security
- Analytics and Measurement:
- Establish KPIs and metrics to evaluate the effectiveness of marketing campaigns. Continuously analyze data to optimize strategies
Our take
Organizations understand the value of data and the value of business partnerships that will help them leverage it. However, involving more companies increases the risk of vulnerabilities, and therefore costly data breaches. SecurityScorecard is a cloud-based enterprise SaaS solution that helps organizations assess and manage cybersecurity risks, offering analyses of potential partner companies using A-F security ratings.
SecurityScorecard looms over its competitors as it covers millions of companies, offering near-instant cybersecurity analyses and an array of capabilities. It has a large, global, and big-name customer base, including 9 of the top 10 pharmaceutical companies and 9 of the top 10 banking institutions, and it is likely to go public in the next few years.
It has both developed and consolidated an impressive lead in a sector that will continue growing and rewarding cutting-edge security solutions. It looks set to remain an industry leader with demonstrable, accessible, and highly attractive customer offerings. In 2024, this included a supply chain cyber risk management platform - MAX - which is driving record revenue.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
62% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2021
$180m
SERIES E
Jun 2019
$50m
SERIES D
Total funding: $294.4m
Company benefits
- Stock options
- 12 weeks of paid maternity leave / 4 weeks paid paternity leave
- Work from home opportunities
- Medical, dental, and vision coverage
- Unlimited PTO
- 401K
- $3k annual education stipend per employee
- Full access to our learning platform and company professional development events
- Up to $10K referral bonus
Company values
- Solutions focused
- Customer centric
- One Scorecard
- Resilient
- Embody #SecurityDNA
Company HQ
Midtown South, New York, NY
Articles
Leadership
Aleksandr Yampolskiy
(CEO)Worked at Oracle and Goldman Sachs, before serving for 2 years as CISO of Gilt Group. Founded NYC Technology Startup, Meetup, in 2012 and then worked as CTO of Cinchcast.
Sam Kassoumeh
(COO)Progressed from Technology Compliance Manager to Head of Security and Compliance at Gilt Groupe within 4 years, and worked as Cyber Security Advisor for Billy.
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