Senior CRM Specialist, Butternut Box
More information about location
3 days a week in office (Box Office in White City, London)
Putting the food back into dog food
Job no longer available
Putting the food back into dog food
201-500 employees
Job no longer available
More information about location
3 days a week in office (Box Office in White City, London)
201-500 employees
Company mission
To deliver health and happiness to dogs and their humans all over the world.
Role
Who you are
- This role is ideal for someone with hands-on experience in e-commerce email marketing, who loves to combine creative thinking with a strong analytical mindset
- Experience: 3 years+ e-commerce email marketing experience, ideally within a direct-to-consumer business
- Analytical Mindset: Exceptional ability to interpret campaign performance data, identify trends, and provide actionable recommendations to drive improvements
- Technical Capabilities: Experience with automation platforms (we use Iterable), BI tools (we use Looker) and an understanding of email and e-commerce best practice
- Strategic Thinker: We are looking for someone to take ownership of this product category. You’ll need a proactive approach to planning, with experience developing promotional strategies and collaborating on a roadmap for customer communications
- Results-oriented: We have punchy commercial goals in mind, and are looking for someone who is motivated by a challenge, and is able to bring fresh, innovative ideas to the table
- Project Management: Strong organisational skills, capable of managing multiple campaigns, projects and stakeholders
- Creative Flair: A knack for storytelling and creating impactful, customer-centric campaigns that feel both engaging and on-brand
- Stakeholder Management: A collaborative spirit and the ability to effectively present to, and work with, cross-functional teams to achieve shared goals
- Obsessed with Dogs, naturally
What the job involves
- You’ll be instrumental in shaping how we connect with our customers through email, SMS, push and other digital channels, inspiring them to enhance their subscriptions with our Extras range
- With a blend of tactical campaign execution and strategic planning, you’ll collaborate closely with our Physical Product, Digital Product, Operations, Creative and Business Intelligence teams to design and deliver a comprehensive roadmap of customer communications
- This includes planning promotions, creating impactful campaigns, and ensuring that every touchpoint showcases the value we are able to deliver to our customers
- Strategic Planning: Develop a roadmap of marketing communications, including product promotions, seasonal campaigns, and always-on strategies, in collaboration with cross-functional and international teams
- Campaign Development: Ideate, build, and execute email and push marketing campaigns that drive the sales of our Extras range, aligning with clear commercial business goals
- Data & Analytics: Regularly monitor and analyse campaign and adoption performance to uncover trends, evaluate success, and implement learnings to improve results and grow revenue
- A/B Testing: Design and execute testing strategies to refine communication and campaigns for better customer engagement
- Stakeholder Collaboration: Work with creative, brand, product, and operations teams to craft on-brand, customer-focused communications that resonate with our audience
- Personalisation: Leverage customer data to create segmented and personalised email content that feels relevant and timely
- Innovation: Explore and implement new tools, trends, and best practices to keep strategies fresh and impactful
- Campaign Execution: Ensure flawless execution of all email, SMS and push notifications to deliver on your goals
- E-commerce Management: Responsible for activating / de-activating offers through our backend system, and monitoring demand levels to inform promotions roadmap
Application process
- Application review
- Initial call (30 minutes): Introductory chat with our Recruiter
- Technical interview (60 minutes): Remote interview where you’ll be asked a number of scenario and competency based questions
- Take home task: This will be sent to you via email and will be used to understand more about your technical skills
- Final interviews (90 minutes) : In person interviews in our office in White City where we will want to understand how your values align with our business values. Along with a follow up interview regarding your task
- We reserve the right to close the position if we receive a lot of applications. We’re a small recruitment team so do bear with us - we aim to respond to all applicants personally
Salary benchmarks
Our take
Nowadays, consumers are not only getting more fussy about what they eat, but also what their pets eat. Butternut Box caters to this trend for the 11 million pet dogs in the UK, with dishes cooked with fresh ingredients and portioned according to the dog's breed, weight, sex and exercise routine.
Butternut Box’s platform uses computer algorithms to work out the individual needs of each dog, bringing technological innovation to a market that has not seen much of it. With the UK dog food industry worth over £1.5 billion, there is a massive potential market for the company, before even considering international growth.
In order to expand its appeal, Butternut Box has been diversifying its products to include environmentally conscious food, treats and wellness products and services for dogs. Having already launched into a few European markets, the company has acquired Polish fresh dog food company PsiBufet to help extend its operations in Central and Eastern Europe, whilst 2023's substantial VC round will help it to build on its already impressive momentum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 7 rounds)
Sep 2023
$381.1m
GROWTH EQUITY VC
Aug 2021
$54.5m
SERIES D
Total funding: $491.9m
Company benefits
- Butternut Discount - Many of our squad have a special dog(s) in their lives; so we are delighted to offer a generous discount so that more dogs can enjoy Butternut and live healthier & happier lives
- 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
- 5 paid 'paws' days per year to support to learning and/or wellbeing
- £500 personal learning & development budget
- Enhanced parental leave (52 weeks’ maternity leave inclusive of 26 weeks fully paid and 6 weeks fully paid paternity/secondary leave)
- Flexible working hours and work from home options
- Cycle to work scheme
- Pension with NEST
- Private Medical Insurance with Vitality & Private Dental Insurance with Bupa
- Time off for fertility treatments and pregnancy loss
- Paid sabbaticals for squad members with 5 or more years at Butternut
- Discounted gym access through MyGymDiscounts
- Lots of office dogs (Ajax, Brio, Basil, Chorizo, Lenny, Jasper, Peggy, Pip and many more….)
Company HQ
Shepherd's Bush, London, UK
Leadership
Kevin Glynn
(Co-founder)Previously an Associate at Goldman Sachs.
David Nolan
(Co-founder)Previously a Trader at Goldman Sachs.
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