Senior Lifecycle Marketing Manager, Miro
Monetization
+ Equity package
2-5 days a week in office
Visual workspace for innovation.
Open for applications
Visual workspace for innovation.
1001+ employees
Open for applications
+ Equity package
2-5 days a week in office
1001+ employees
Company mission
To empower teams to create the next big thing.
Role
Who you are
- We are looking for someone who can research and use data to understand user lifecycle stages and build strong communication strategies to provide a smooth and personalized experience for Miro users that drives business growth
- We’re looking for a senior individual contributor who can own both strategy and execution
- 7+ years of experience in marketing or business roles, including 5+ years managing lifecycle and email campaigns on a large scale, preferably for a SaaS B2C2B/B2B company. Experience in collaboration, productivity, and design spaces is a plus
- Experience driving revenue and retention through omnichannel lifecycle campaigns, and personalized messaging, both marketing and transactional
- Deep understanding of marketing channels like email, in-app messaging, and content strategies
- Strong analytical skills, ability to find opportunities and measure impact. Familiar with A/B and multivariate experiments, can share validated experimentation strategies and optimization results
- Experienced with email, CRM, and automation tools. Experience with Braze, Salesforce Marketing Cloud, and Salesforce CDP is a big plus
- Strong ability to identify B2B user needs and pain points, ability to combine user feedback, user behavior knowledge, and data insights, and connect them with the product solutions to drive the best business outcomes
- A customer-centric marketer, with a strong passion for creating impactful, engaging, and high-quality communications and experiences for users
- Strong business acumen and ability to tie marketing strategies to business outcomes
- Excellent written, communication, analytical skills, and attention to detail
- A strong collaborator with the ability to work and initiate independently
- Ability to move quickly and make appropriate trade-offs. Growth mindset and tolerance for ambiguity
What the job involves
- Lifecycle Marketing is part of the overarching Growth Marketing function and partners and collaborates closely with multiple functions across the organization: Brand, Product and Revenue Marketing, Core and Growth Product, Analytics, and Customer Experience
- Lifecycle Marketing is influential in defining and driving the user communication strategy, impacting the business by using a combination of analytical skills, creativity, and customer insight to craft and implement programs that result in measurable adoption, engagement, and revenue growth
- In this role, you will support Miro’s business growth across the whole user journey by onboarding and activating new users, keeping them engaged and aware about new features, and supporting monetization initiatives that help drive and maintain revenue, by designing and executing lifecycle campaigns
- This is an outstanding opportunity to join a fast-growing team, work cross-functionally, and leave your mark as the team scales up
- Work collaboratively with teams to drive shared monetization goals and metrics (e.g. revenue, engagement, conversion, retention, etc.) by enabling relevant and effective communication flows
- Build new and iterate on existing marketing campaigns, triggered, and transactional emails in partnership with content, design, and product teams to create new and improve existing growth and notification loops
- Research, experiment, validate and test hypotheses, run experiments, constantly measure and report campaign performance, rigorously A/B test, and optimize our communications and triggers across channels
- Explore and deeply understand our users' experience, lifecycle stages, and segmentation to find growth drivers and deliver customized and personalized experiences to our customers
- Contribute and drive Miro’s culture of experimentation, collaboration, shared learning, and impact on business
Application process
- Recruiter Screen
- A 30-min interview to discuss your relevant skills, perspective on resilience, experience, and what motivates you to join Miro
- Hiring Manager
- The hiring manager will meet to discuss your experience and fit for the role by assessing whether you align with the Miro Mindset (Curiosity, Drive, Resilience, Empathy, Cognitive Agility & Accountability). This interview usually takes 90-120 minutes
- Skill Assesment
- An interactive presentation to see your skills in action, based around a particular case study or business problem
- Meet the Team
- Here you will meet cross-functional stakeholders, and we will ask evidence-based questions to evaluate how well you align with the role and Miro's values and culture
- Leadership Round
- Meet a member of the leadership team to discuss Miro’s company values and share your vision for success at Miro
Our take
Millions of employees worldwide have moved to remote working, but existing tools are holding back the potential for collaboration. Tools such as Zoom and Microsoft Teams already provide remote communication platforms to millions of users, but they generally compromise on features required to emulate the team collaboration experience.
Miro has created a platform that provides enterprise tools such as collaborative whiteboards and mind-map software into an accessible and integrated service. As opposed to providing an 'all-in-one' add on, Miro allows businesses to customize and integrate the tools and resources within their individual platform to cater to the team's specific requirements.
Miro’s initial strategy of offering free and discounted subscriptions and then moving to paid models has paid off. The platform currently has over 35 million users and is trusted by enterprises such as VMware, Zendesk and Frog. As part of its ongoing battle with Zoom, Miro acquired video-chat startup Around in 2022, to remain competitive in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jan 2022
$400m
SERIES C
Apr 2020
$50m
SERIES B
Total funding: $476.8m
Company benefits
- Medical Insurance coverage
- Being in a collaborative workspace with passionate, driven colleagues
- Working with some of the most creative high-tech talent
- Learning outstanding sales skills that will take your career to another level
- Being part of a culture of learning & development for professional growth
Company values
- Play as a team to win the world - We work, learn, and celebrate in collaboration rather than alone.
- Focus on impact and make it happen - We dream big, prioritize outcomes that matter most, and own our commitments.
- Learn, grow and Drive change - We reflect openly on our successes and failures and apply learnings for our work, team, and self-development.
- Practice empathy to gain insight - We look from the perspectives of customers, users, and each other, to deepen understanding.
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Andrey Khusid
(CEO)Prior to Miro, they founded Vitamin Group specialising in digital technologies and multimedia projects.
Oleg Shardin
(Board Member)They have a Master's degree in Strategic Management. They founded the Vitamin Group in 2005 prior to founding Miro. Initially served as COO for Miro.
Salary benchmarks
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Diversity, Equity & Inclusion at Miro
Isabelle Kappetein (Diversity and Inclusion Specialist )
- We are very proud of our 12 Employee Resource Groups. These Mironeer-led spaces help foster a diverse, inclusive workplace, that’s aligned with our values and our collaborative mindsets. With over 100 nationalities represented working from 12 hubs in 8 different countries, our global community flows beyond borders.
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