Paid Media Manager, Vestd Services Limited

• Significant hands-on experience managing and optimising Google Ads and LinkedIn Ads in a B2B environment
• Proven track record of improving paid acquisition performance and contributing to measurable pipeline or revenue growth
• Strong analytical skills, comfortable working with attribution, CRM and funnel data, not just platform metrics
• A proactive, commercially curious mindset: spots issues and opportunities without waiting to be asked
• Confident communicating performance and recommendations to non-marketing stakeholders
• Proficient with GA4 or similar analytics tools, and experienced with HubSpot or equivalent CRM
• Comfortable using AI tools as part of day-to-day workflow
• Impeccable attention to detail and a high degree of accuracy
• Excellent written and verbal communication skills
• You must be comfortable with working in a remote-first environment

Desirable

• Reports to: Growth Marketing Manager
• Vestd is looking for an experienced Paid Media Manager to help us build on a strong paid acquisition foundation
• Google Ads and LinkedIn Ads are core channels for us today, so we need someone with deep hands-on expertise in both platforms
• You should be confident managing, optimising and improving paid campaigns day to day, from account structure and audience targeting to bidding, creative testing, reporting and performance analysis
• But we are not looking for someone who only thinks in terms of existing channels
• The right person will be a paid media specialist with an expansive, commercially curious mindset
• You will know how to optimise what is already working, while constantly asking where else we could find qualified demand
• That might mean testing new digital channels, sponsorships, partnerships, newsletters, industry publications, communities, events or other routes to market
• You will work closely with our Growth Marketing Manager and wider Marketing team to improve acquisition performance across Vestd’s business units, each with distinct audiences, messaging and commercial goals
• You will also collaborate with Sales, Product, RevOps, Finance and the CRO team to improve targeting, conversion, attribution and ROI
• In short, we are looking for someone who can say:
• “I know Google and LinkedIn inside out. I can spot wasted spend quickly and improve performance. But I am also the person asking whether we are missing opportunities in newsletters, sponsorships, communities, YouTube, Reddit, partnerships, events or industry channels.”
• What success looks like in year one
• Google and LinkedIn campaigns are well structured, actively optimised and improving quarter on quarter
• Paid media is contributing clearly to qualified pipeline, and budget is allocated based on evidence and commercial impact
• New acquisition channels are being tested in a structured way, with documented learnings
• The wider team has better visibility of what is working, what is not, and where to invest next
• Vestd is less reliant on a narrow set of acquisition channels than it was when you joined
• Paid media strategy and optimisation: managing and improving Google Ads and LinkedIn Ads across multiple business units, owning campaign structure, targeting, bidding, creative testing and ongoing performance improvement
• Channel development and experimentation: identifying and testing new acquisition channels beyond Google and LinkedIn, designing structured experiments and making evidence-based recommendations on where Vestd should invest
• Cross-functional collaboration: working closely with Sales, Product, RevOps, Finance and the CRO team to improve targeting, conversion and attribution; briefing creative partners and supporting ABM activity
• Reporting and attribution: connecting paid media activity to commercial outcomes, maintaining clear account structures, and managing relationships with relevant partners, agencies and tools
• Learning and innovation: staying close to platform changes and industry trends, using AI and automation to improve efficiency, and sharing knowledge with the broader Marketing team

• Apply online
• 20-minute screening call
• Task-based assignment
• 45-minute interview with the hiring manager and team member
• 45-minute team, cultural interview
• 30-minute interview with the CEO