Engagement Marketing Manager, Color

• The Engagement Marketing team is seeking a curious, creative, and detail-oriented Engagement Marketing Manager who thrives at the intersection of strategy, execution, and organization
• You’ll enjoy the role if you are energized by brainstorming with clients, solving complex outreach challenges, and driving creative campaigns that make healthcare more accessible
• 5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product
• Experience building and maintain strong relationships with key clients
• Experience creating and implementing comprehensive marketing plans that vary by client type and population
• Strong project management, written and verbal communication skills
• Experience collaborating with and presenting to clients
• Experience managing and optimize multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments
• Track and report on key performance indicators related to marketing efforts
• Motivated and energetic, proven ability to work independently and collaboratively, learn quickly and drive toward defined goals and targets in a fast-paced high growth environment

Desirable

• Color’s Engagement Marketing team works alongside our clients to create customized communications plans to help drive enrollment and ongoing engagement in the Color benefit
• Your audience will be both Color’s clients, and potential end-users of Color’s product
• In this role, you’ll support the design, project management, and execution of multi-channel communication campaigns that drive member enrollment across Color’s customer base
• You’ll work closely with clients across our book of business to understand their unique populations, identify the channels and messaging that resonate most, and recommend tailored strategies to achieve enrollment goals
• This includes presenting Color’s engagement marketing approach to clients, earning their trust, and customizing campaigns across email, mail, digital, and in-person events
• In this highly visible and cross-functional role, you’ll collaborate with Customer Success Managers, client stakeholders, partner with internal teams, including, but not limited to: Design, Product, and Medical Affairs to deliver enrollment and engagement programs that help Color stand out
• Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns)
• Write, edit, and test copy that engages different population segments across clients
• Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals
• Maintain campaign calendars and documentation, ensuring clarity across internal and client teams
• Own and improve workflows for launching campaigns at scale, driving operational excellenceIdentify new growth or engagement opportunities based on campaign data and audience behavior