Paid Media Manager, Dow Jones
WSJ+
$85-105k
3 days a week in office
Business news and financial information publishing
Be an early applicant
Business news and financial information publishing
1001+ employees
Be an early applicant
$85-105k
3 days a week in office
1001+ employees
Company mission
To deliver trusted news and data to help businesses and society make decisions for a better future.
Role
Who you are
- The ideal candidate will have 4-7 years of experience with managing direct response paid media campaigns start to finish
- 4-5 years experience in paid media
- Prove experience identifying meaningful, actionable insights within past successful paid media campaigns
- Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management
- In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360)
- Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success
- Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies
- Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment
- A bachelor's degree in marketing or business administration is preferred
What the job involves
- Dow Jones is seeking a Manager, Paid Media - WSJ+ in the US region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for The Wall Street Journal
- This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies
- The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals
- You will report to the Director, Paid Media, WSJ+ and W&I, and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science
- Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, Reddit and Snapchat
- Optimize media strategies to improve performance and ensure the KPI goals are met
- Manage a $10M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals
- Be hands on in-platform - QA'ing campaign builds, optimizing targeting strategy, and monitoring performance
- Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance
- Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways
- Actively report, track and optimize performance of paid media campaigns. Make recommendations and provide updates to the Marketing Team
- Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront
Our take
Dow Jones is a global leader in news and business intelligence, powering a range of well-respected brands, including The Wall Street Journal, Financial News, MarketWatch, and more. The company delivers its content to consumers through a range of formats, such as print, digital, mobile, and live events.
As companies seek to draw Millennials and Gen Z consumers to their platforms, adaptability is vital, since they are driving the demand for innovative tools and techniques, as the world evolves toward the digital-first era. Dow Jones has proven its ability to meet product optimization challenges with its reimagined Factiva offering that includes a list of new features, such as personalized results, an easy-to-use modern interface, and faster free-text search, all with a mobile-first design that adapts to any device.
The company has also focused on new product innovation by expanding its portfolio of capabilities and partnerships, further expanding into AI-powered personalization technologies and ongoing digital transformation. Already a powerhouse in the market, Dow Jones is well set to capitalize on future expansion and innovation opportunities and between 2019 and 2024, doubled its digital subscription base from 2.43 million to 4.86 million.
Steph
Company Specialist at Welcome to the Jungle
Insights
3% employee growth in 12 months
Company
Company benefits
- 20 weeks of parental leave
- 4 weeks of paid caregiver leave
- Up to 4 weeks of remote work per year
- 1 paid volunteer day annually
- $700 caregiver reimbursement
- Headspace emotional wellness membership
- ClassPass fitness and wellness membership
- Financial rewards for well-being activities
Company HQ
Theater District, New York, NY
Leadership
Almar Latour
(CEO)Before becoming the CEO of Dow Jones and Publisher of The Wall Street Journal, they were the Publisher of Barron’s Group and Executive VP of Dow Jones. They were also the previous Executive Editor of The Wall Street Journal.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 18 more jobs at Dow Jones