Field Marketing Manager, Veeva

Compass

$75-135k

Salesforce
Pardot
Senior level
San Francisco Bay Area
Veeva

Cloud-based software for life sciences

Open for applications

Veeva

Cloud-based software for life sciences

1001+ employees

B2BEnterpriseSaaSCloud ComputingScience

Open for applications

$75-135k

Salesforce
Pardot
Senior level
San Francisco Bay Area

1001+ employees

B2BEnterpriseSaaSCloud ComputingScience

Company mission

Building the Industry Cloud for Life Sciences

Role

Who you are

  • 5+ years of experience in demand generation/field marketing within B2B enterprise software or cloud-based solutions
  • Ability to turn vision into strategy and a marketing plan
  • Experience running demand gen campaigns and customer campaigns
  • Integrated marketing program planning, execution, and reporting experience
  • Proven ability to build relationships and collaborate with a number of stakeholders including sales, subject matter experts, services, and product marketing
  • Self-motivated, innovative, collaborative, creative, and analytical
  • Experience managing quarterly and annual program budgets
  • Experience in vendor management and negotiating
  • Hands-on experience using CRM and marketing automation systems
  • Strong project management skills; excellent attention to detail
  • Excellent oral and written communication skills, including experience copywriting for email, landing pages, and social media campaigns
  • Proven ability to excel in a dynamic environment is extremely important
  • Strong team player with a positive attitude
  • Bachelor’s degree required

Desirable

  • Pardot and Salesforce experience preferred
  • Experience developing and executing account-based marketing programs
  • Experience with customer retention, cross-sell, and upsell campaigns
  • Life sciences industry experiences a plus but not essential

What the job involves

  • As Field Marketing Manager, you will develop and execute integrated marketing plans to meet or exceed the North American revenue and retention goals for our market disrupting data offering
  • You will work closely with Sales, Market Strategists, and Product Marketing teams in a dynamic and rapidly growing business
  • Oversee and drive demand generation and field marketing plans to support revenue objectives of the existing customer base and acquire new customers
  • Own strategy, development, and execution of targeted marketing programs that include but are not limited to demand generation campaigns/nurtures, customer retention, and education campaigns, field events, user events, industry events/tradeshows, webinars, digital and PR
  • Open to contributing new ideas campaigns and program approaches to break into new and competitive markets
  • Write on-message campaign copy (including landing pages, emails, and social posts) that drives high engagement and conversion
  • Work closely with sales teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for pharma/life sciences purchasing
  • Manage relevant agencies and 3rd parties in the execution of programs
  • Work cross-functionally with product, sales, customer success, and other teams to develop and execute go-to-market programs
  • Track and measure all marketing programs and optimize resources against objectives and budget

Our take

Veeva was created out of a predicted need for cloud-based enterprise software at a time when this software was nascent, and when current systems were archaic and cumbersome to use. By focusing on the life sciences sector, the company fills a niche to help some of the most operationally complex businesses run efficiently.

Veeva has managed to position itself as the go-to solution for large and growing companies in the life sciences sector by offering fully comprehensive cloud solutions that support the most critical functions from R&D to commercial.

The company has over 800 customers, ranging from the world’s largest pharmaceutical companies, such as AstraZeneca, to emerging biotechs. For future growth, Veeva looks to the continual development of its services and expansion of its customer base. Its 2024 launch of the Veeva Compass Suite for commercial data products gives a more comprehensive view of patient information and exemplifies how Veeva is strengthening its product to meet future challenges.

Freddie headshot

Freddie

Company Specialist at Welcome to the Jungle

Insights

Some candidates hear
back within 2 weeks

18% employee growth in 12 months

Company

Company benefits

  • Fitness and wellness reimbursement
  • 2% salary towards personal development
  • Childcare vouchers
  • Work anywhere
  • Home internet reimbursement

Company values

  • Do the Right Thing
  • Customer Success
  • Employee Success
  • Speed

Company HQ

Pleasanton, CA

Leadership

Matt Wallach

(Board Member)

Previously Chief Marketing Officer at Health Market Science for 2 years and General Manager - Pharmaceuticals & Biotechnology at Siebel Systems for 5 years.

Previously Staff Developer at IBM for 5 years and SVP of Technology at salesforce.com for 2 years

Salary benchmarks

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Diversity, Equity & Inclusion at Veeva

Eric Seburyamo headshot

Eric Seburyamo (Chief Diversity Officer)

  • Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity Makes Us Stronger It brings forth diverse perspectives and new ideas, and fuels innovation. Diversity also makes Veeva an exciting and fun place to work. Diversity comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, and life experience shape us all into unique people. At Veeva, we respect the individual first and value our people for who they are and their unique contributions they bring to our teams. Veeva strives to foster a culture of inclusion where everyone feels comfortable being their true selves and can do their best work.
  • Diversity Communities: Our people shape Veeva culture. As part of our commitment to fostering a culture of inclusion, Veeva has launched the Veeva Diversity Communities. The employee-led communities are actively involved in Veeva’s efforts to grow a diverse workforce, raise awareness of social issues and celebrate our global team's diverse cultures and backgrounds.
  • Company-wide webinars focused on Diversity and Inclusion: We produce webinars and fireside chats highlighting inspiring people inside and outside of Veeva on topics related to diversity, inclusion, and leadership.
  • Internal training for managers focused on Diversity and Inclusion We developed an internal training focused on key concepts for executing our diversity and inclusion goals. The training focuses on: Why diversity, equity and inclusion is critical to workplace success for both you and your team Best practices for incorporating diversity and inclusion into our hiring and team development processes How biases, stereotypes and microaggressions can impact the employee experience Actionable steps you can take to practice inclusive leadership
  • Talent Attraction: Expanding our talent attraction efforts and training our talent attraction team to ensure we are engaging with a diverse talent pipeline to better our chances of hiring the best people

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