Launch Strategist, Rain
$90-100k
+ Equity options
Employer-sponsored financial wellness provider
Job no longer available
Employer-sponsored financial wellness provider
201-500 employees
Job no longer available
$90-100k
+ Equity options
201-500 employees
Company mission
To regrow individual freedom by giving people control over their income and finances.
Role
Who you are
- 2+ years of experience in B2B Account Management/Customer Success
- 1+ years of experience in Marketing or Communications
- Strong project management skills and ability to prioritize internal and external requests
- Extreme attention to detail, the little things matter!
- Ability to measure, understand, and communicate business needs and impact to your customers
- A drive to be creative and suggest solutions that may be out of the box
- Experience working with HR Professionals is a plus
- Experience using an enterprise CRM (HubSpot, Salesforce, etc.)
What the job involves
- As a Launch Strategist, you will be responsible for crafting engaging launch plans for new customers in onboarding alongside our Customer Success and Implementation team
- You’ll work directly with our employer customers to identify high-opportunity communication channels, unique and creative campaigns, launch events, and other ways to raise awareness about the Rain benefit
- Success will be directly tied to increased user adoption and engagement
- Develop comprehensive, custom launch plans for new employer customers based on their specific needs and outcomes
- Collaborate both with the Sales team and Operations team to match the employer launch plan with the specific problem we’re solving for the employer and end user
- Create client excitement in the launch of the benefit for their employees
- Oversee all messaging and communication permissions while coaching employer customers on the importance of Rain communications
- Collaborate with internal marketing teams and external employee communication partners to create a unified communications plan that drives a successful client launch
- Manage all launch-related tasks, including procuring print materials and delivering the go-to-market launch playbook
- Align and coordinate timing and permissions for product and marketing communications to ensure a seamless and impactful launch process
- Confirm launch schedules and actively track enrollment progress throughout the critical first three months
- Work alongside the Customer Success Manager to evaluate launch outcomes and identify opportunities for growth and future expansion
- Leverage client insights to improve the marketing toolkit and strengthen future go-to-market strategies
Our take
Financial difficulties continue to be a leading cause of employee stress, and waiting for payday can cause periods of cash drought where workers are vulnerable to overdraft fees and predatory lending. Rain provides employees with access to an amount of their earned wage, which is reimbursed by employers per their regular pay cycle.
Although paying employees more often seems a solution to the payday problem, it is often too demanding for payroll departments, and brings associated costs that companies would rather avoid. Rain is free to employers who offer it as a benefit for their employees, and it integrates with payroll systems easily. Instead of paying high interest on a payday loan, employees pay a small fee for the transaction when they access pay before payday.
Rain is backed by Clear Haven Capital, a company offering balance sheet capital solutions for financial services. Clear Haven has invested in other ascendant fintechs such as Walnut and Torpago, making it a promising partner. Rain's impressive investment will fund its continued US expansion, further develop technology and infrastructure, as well as contribute to increasing marketing efforts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Mar 2023
$66m
SERIES A
Dec 2020
$8.6m
SEED
Total funding: $78.6m
Company benefits
- Remote work & a hybrid option for team members in our Nashville hub
- Flexible benefits package to fit your needs
- Opportunities for growth - we encourage employees to seek new passions within the company
- We offer volunteer opportunities and encourage our team members to prioritize their physical and mental health
Company HQ
Oakwood, Los Angeles, CA
Leadership
Alex Bradford
(CEO & Co-Founder)Co-founder of Mosaic and BIG. Former CEO/Founder at Voyager Global Advisors.
Gilberto Garcia Jr
(Chief Architect Officer, CTO & Co-Founder)Former Software Developer Consultant with Ascendant Compliance Management. Previously worked as Senior Scala Developer at Burner (Ad Hoc Labs).
Jen Terrell
(VP Employer Partnerships)Former VP Sales with Groupon. Worked at LivingSocial for 5 years including as Head of Local North American Sales division.
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