Business Marketing Manager, Spotify
Industry Marketing
$120.2-171.7k
+ Equity
More information about location
Commercial music streaming service
Job no longer available
Commercial music streaming service
1001+ employees
Job no longer available
$120.2-171.7k
+ Equity
More information about location
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- We are looking for a seasoned marketer who is an excellent collaborator (working cross-functionally with teams at Spotify) and an effective operator (aligning with senior partners)
- BA or BS degree
- A min of 7+ years of experience in marketing; agency, media, business, or ad tech marketing experience is a plus
- Proficient in delivering innovative, effective go-to-market strategies with an emphasis on partner marketing relationships
- Deep understanding of the ad tech industry & competitive landscape, and relevant industry events
- Familiarity with major automated advertising platforms
- An effective communicator, collaborator, and operator who can lead XFN teams to align and deliver projects
- Ability to take complex topics and build digestible and compelling storytelling for owned and industry activities
- Industry events experience that bring content to life, creating engaging experiences that connect audiences, brands, and creators
- Experience working cross-functionally with marketing, product, PR, production, and sales partners
- Experience working with international marketing teams to partner on projects in a variety of contexts
- Strategical, data-driven approach coupled with strong written, creative, and verbal communication skills - experience successfully crafting messaging, creating programs, and analyzing impact
What the job involves
- This role plays a pivotal part in developing and leading marketing strategy and execution aimed at increasing consideration and driving awareness of Spotify Advertising with advertisers, partners, and agencies globally
- This individual will be responsible for shaping, planning, and implementing marketing strategies & programs with a focus on partner marketing efforts
- This position reports to the Associate Director of Advertising Industry Marketing
- Develop go-to-market strategies in collaboration with partners to position Spotify within the industry and promote Spotify Advertising through a series of targeted touchpoints that drive awareness & engagement, and deliver results
- Lead cross-functional marketing plans to deliver back to senior stakeholders (internal and external) and implement in-markets and with partners
- Drive consideration and positioning for our products and automated solutions among marketers and advertisers through marketing strategies
- Work cross-functionally on global go-to-market efforts and launches with partners
- Lead and implement marketing initiatives that involve owned & industry event activations, partner marketing co-marketing efforts, and pre- during- post-event planning & tracking
- Collaborate with international partners to activate and scale work
- Champion of product insights and strategies that accelerate consideration globally
- Manage complex internal processes and multiple partners to implement and deliver compelling marketing strategies
- Be a steward of the Spotify Advertising brand, a subject matter expert for automation, and a proven record of working on partner marketing efforts including go-to-market initiatives
- Be able to flex, re-prioritize, and take on additional projects when there are shifts in the business
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company HQ
Norrmalm, Stockholm, Stockholms län
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
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