Vice President of Demand Generation, Workiva

• The ideal candidate has a proven track record of driving significant business impact, scaling high-performing teams, and effectively communicating performance metrics to senior stakeholders
• 15+ years of management experience with demonstrated effectiveness building and managing an organization or team
• 10+ years experience in supporting Sales, Product, and/or Marketing teams at a mid-to-large scale multi-geographical organizations
• Undergraduate degree in Marketing, Business, or related field
• Strong track record of scaling measurable business impact through strategic demand generation initiatives
• Exceptional ability to communicate marketing performance insights and recommendations to C-suite executives and senior stakeholders
• Expertise in multi-channel marketing strategies, including digital, social media, and traditional advertising
• Demonstrated success in managing large budgets and optimizing resource allocation
• Reliable internet access for remote work

Desirable

• The Vice President of Demand Generation - Americas will provide visionary leadership and strategic direction for the Americas demand generation team, driving initiatives that fuel customer acquisition, retention, and revenue growth
• Leading a team of marketing professionals, this role is responsible for developing and executing multi-channel demand generation strategies, pipeline acceleration programs, and marketing initiatives to optimize customer engagement and drive measurable business outcomes
• The VP will play a pivotal role in aligning demand generation efforts with company-wide goals, collaborating closely with sales and product marketing to deliver exceptional results
• This leader will own the strategy, planning, execution, and optimization of advertising and demand generation campaigns while managing a multi-million-dollar budget
• They will serve as a key member of the marketing leadership team, contributing to executive-level decision-making and representing demand generation in cross-functional and C-suite discussions
• Set the vision and strategy for demand generation, aligning with overall company objectives and revenue goals
• Lead a team of directors and 30+ marketing professionals, fostering a culture of innovation, accountability, and excellence
• Collaborate with C-suite executives and cross-functional teams, including Sales, Product Marketing, and Operations, to align marketing initiatives with business priorities
• Serve as the primary advocate for demand generation in executive discussions, ensuring alignment and visibility of key initiatives
• Oversee the development and execution of comprehensive, multi-channel demand generation strategies, including digital, social, and traditional advertising campaigns
• Drive customer acquisition and pipeline progression initiatives that deliver measurable revenue impact
• Lead the creation of marketing programs that enhance conversion rates, promote multi-product adoption, and improve customer retention
• Manage large-scale marketing campaigns, ensuring alignment with brand standards and organizational goals
• Define and implement a robust framework for analyzing and optimizing demand generation performance, ensuring maximum ROI on marketing investments
• Leverage data-driven insights to inform strategic decisions, continuously refining programs to improve lead quality, pipeline velocity, and revenue contribution
• Partner with sales leadership to optimize lead flow processes, driving MQL-to-SQL conversion and pipeline progression metrics
• Own the creation and maintenance of a marketing performance dashboard, tracking key KPIs and presenting insights to senior leadership
• Provide mentorship, career development, and leadership to directors and their teams, fostering a high-performing, motivated organization
• Oversee the demand generation budget, ensuring strategic allocation of resources to maximize impact
• Manage vendor relationships, negotiating contracts to deliver cost-effective, high-quality services
• Ensure operational excellence and agility across all demand generation functions, promoting efficiency and scalability