Growth Marketing Manager, Huntress

• 2+ years of professional non-intern experience in running Paid Search campaigns at a SaaS-based company (B2B preferred)
• Hands-on expertise: proven success supporting multiple campaigns through paid search, including campaign execution, creative optimization, and A/B testing
• Data Analysis: Experience using data and metrics to measure impact and determine improvements
• Data Analysis and Reporting: Hands-on experience using business platforms (Tableau, Sigma, Sisense, etc) for data analysis, report preparation, and providing insights to measure the effectiveness of campaigns
• Bring Operational Excellence: inspire innovation, collaboration, and accountability cross-functionally

Desirable

• Huntress is looking for a Growth Marketing Manager, Paid Digital, to support the company’s digital footprint and marketing strategies
• You’ll be responsible for being hands-on with campaign implementation and monitoring of B2B marketing campaigns across paid search channels (Google and Bing), ensuring they are effective vehicles for demand generation
• To be successful, you will need to work in a highly cross-functional environment in collaboration with our brand, social, integrated campaigns, and data teams
• You will play a critical role in helping to expand Huntress’ position as an established leader in a fast-paced cybersecurity industry
• Execute and optimize paid search strategies to deliver qualified leads and support revenue growth globally
• Recommend and implement campaigns for new target markets, customer segments, and paid search tactics to attract new Huntress customers
• Manage the day-to-day execution of paid search campaigns across key platforms such as Google and Bing
• Collaborate effectively with Senior Marketing Managers and cross-functional teams (e.g., Content, Web, Sales) to support key initiatives and drive high-value actions such as trials and demos
• Track, measure, and report on key performance indicators (KPIs) weekly, quarterly, and annually to monitor ROI and share results and insights with the team
• Utilize analytics tools and platforms (e.g., ad platform analytics) to assess campaign performance, identify trends and areas for improvement, and provide actionable insights to stakeholders
• Monitor Huntress’ paid search performance and key metrics regularly against established goals, highlighting opportunities and contributing to benchmark setting
• Support ongoing analysis and rigorous A/B testing plans (ads, landing pages, audiences, etc.), to improve the performance and efficiency of all digital campaigns
• Stay current with paid search industry trends, platform updates, and emerging technologies; proactively test new tools and techniques to learn, optimize campaigns, and drive measurable increases in conversion rates and lead quality
• Continuous inspection: Support in platform audits and optimizations that will lead to the best-in-class execution, and optimal results for our customers and other team members
• Demonstrates Effective Budget Management: Use data-based decisions and in-channel analysis to ensure campaigns are cost-effective, and assists in reallocating resources effectively across campaigns and channels to maximize ROI
• Drive the right results: Provide inputs to refine goals and KPIs to achieve business objectives, with an emphasis on iterative improvement
• Present results and insights to external stakeholders and internal partners
• Reports to: Growth Marketing Director, Paid Digital