Senior Performance Marketing Manager, Whatnot
Europe
Live stream platform & marketplace
Job no longer available
Live stream platform & marketplace
1001+ employees
Job no longer available
1001+ employees
Company mission
To enable anyone to turn their passion into a business and bring people together through commerce.
Role
Who you are
- Experience & Expertise
- 7+ years of work experience, with at least 3+ years dedicated to performance marketing for European markets
- Hands-on track record of managing large-scale campaigns (e.g., $1M+/mo in spend) with proven payback periods
- Analytical & Creative Mindset
- Strong command of key metrics and data analysis to drive campaign outcomes
- Experience creating and iterating on world-class creative that resonates across diverse cultures
- Ownership & Collaboration
- Comfortable working cross-functionally with data, finance, engineering, and marketing teams, balancing both strategic and tactical responsibilities
- Willingness to roll up your sleeves and manage campaign execution directly, even as you oversee the broader strategy
- Global Perspective
- Familiarity with marketing channels and consumer behavior in multiple European regions
- Ability to adapt strategies and messaging to different cultural and linguistic contexts
What the job involves
- As our Senior Performance Marketing Manager for Europe, you will own the strategy, execution, and optimization of performance marketing campaigns within this region
- You’ll work closely with cross-functional teams and report to our Head of Performance Marketing
- Your primary goal will be to accelerate our global user acquisition and revenue growth through data-driven campaigns, innovative creative, and a deep understanding of regional market dynamics
- Develop & Execute Europe Strategy
- Plan and implement performance marketing initiatives for priority global markets, ensuring alignment with overall company objectives
- Identify region-specific trends, channels, and opportunities for growth
- Campaign Management & Optimization
- Oversee day-to-day management of paid channels (e.g., search, social, display, mobile networks)
- Continuously experiment and test creative variations, messaging, and audience targeting to optimize cost efficiency and ROI
- Cross-functional Collaboration
- Partner with Data, Finance, Product, and broader Marketing teams to ensure campaigns are accurately tracked, measured, and reported
- Work alongside regional teams to tailor marketing content to local cultures and languages
- Performance Analysis & Reporting
- Monitor key metrics across channels (CPA, ROAS, LTV, etc.) and deliver actionable insights to stakeholders
- Provide weekly, monthly, and quarterly performance updates with recommendations for ongoing improvements
- Stay Current on Trends & Tools
- Keep abreast of the latest ad tech, attribution methods, and analytics solutions
- Recommend tools and platforms to enhance targeting, measurement, and campaign scalability on a global level
Salary benchmarks
Our take
Live shopping is changing the way people engage with eCommerce and Whatnot is one of the key platforms driving this shift. The company operates across the US, UK, and Europe, where millions of people connect each day to buy, sell, and build communities around shared interests.
Founded in 2019, Whatnot allows real-time auctions where buyers can watch sellers showcase products and share their expertise, creating a more interactive and personal shopper experience. Sellers include individual creators and small businesses who use live shows to reach audiences and grow their online presence.
As of 2025, the company reports over $6B in sales, with sellers earning significantly more on average than other major marketplaces. And with a range of investor support, Whatnot is committed to developing new ways to make online shopping more social and community-driven.
Steph
Company Specialist at Welcome to the Jungle
Insights
54% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Oct 2025
$225m
SERIES F
Jan 2025
$265m
SERIES E
Total funding: $974.2m
Company benefits
- Wellness: Health, dental, vision, and life insurance plans. We also cover some of the cost for your dependents as well.
- Compensation: Generous compensation, including a competitive base salary and equity. Whatnot offers monthly reimbursement for internet and phone costs, along with a one-time home office set-up allowance. Whatnot offers a pension plan and matches employee contributions of up to 4% of the employee’s base salary.
- Recharge: Whatnot gives you the freedom to take time off as you see fit. And, we take company-wide Winter and Summer breaks so we can recharge. Whatnot provides a monthly allowance for wellness expenses. We know that to take care of our customers, we have to take care of ourselves. Supplemental health and life insurance coverage comes standard at Whatnot. 16 weeks of paid parental leave, and an additional one-month gradual return-to-work period.* Plus an additional childcare allowance, and a lifetime allowance for family planning, including adoption and fertility expenses. *The leave allowances provided by Whatnot may be dictated / informed by your country’s legal requirements,
- Flexibility: As a remote co-located team, we’re inspired by innovation and anchored in our values. With hubs in the US, UK, Germany, Ireland, and Poland, we’re building the future of online marketplaces –together.
Company values
- Always listen to customers
- Move uncomfortably fast
- Prioritize impact ruthlessly
- Own everything and nothing
- Set crazy goals
- Provide extreme transparency
- Optimize for the upside
- Team over ego
- Figure it out
- Deeply understand why
- Have fun & be kind
Company HQ
Venice, Los Angeles, CA
Articles
Leadership
Grant LaFontaine
(Co-Founder & CEO)Former Product Marketing Manager at Google, Project Manager at Facebook. Also co-founded Kit.
Logan Head
(Co-Founder & CTO)Experience in Engineering, including at Maker's Row, Factr, and Flight Club. Former Senior Product Manager at GOAT.
Share this job
View 48 more jobs at Whatnot