Head of Cross-Channel Communications, Kitchen Stories
More information about location
Online recipe & cookery site
Job no longer available
Online recipe & cookery site
101-200 employees
Job no longer available
More information about location
101-200 employees
Company mission
Kitchen Stories' mission is to empower people to cook a fresh meal every day.
Role
Who you are
- You are a highly trained marketing professional, experienced in all kinds of brand & campaign management with a great passion for food
- You come with demonstrated relevant work experience from a publisher, app or new media marketing environment and have proven your capabilities in a start-up/scale-up environment
- You understand how to adapt different marketing strategies and tactics to our specific environment as a web and app publisher
- You are an extraordinary communicator with strong problem solving skills rooted in data-driven insights that guide sound decision making, across product, brand and growth teams
- You are a seasoned manager as well as team player with excellent cross-departmental collaboration skills and a hands-on mentality
- You come with previous leadership experience, led by example in your interactions within and outside of your department, focused on collaboration, clear and constructive communication, and a solution-oriented mindset
- You have excellent verbal and written skills in both German and English
- You enjoy good food and are inspired by it as a topic
What the job involves
- As our Head of Cross-Channel Communications you are a crucial part of our marketing team and join forces with us to build a world of confident home cooks who feel inspired, enabled and at ease in their kitchen
- Working hand-in-hand with our Director of Marketing you are responsible for building a cross-channel communication strategy to achieve our ambitious marketing goals
- You empower and lead the team of experts across a multiple set of channels, through insights, analysis and your track record of experience and success
- Define & develop our cross-channel communication strategy to increase our brand awareness, our user base and traffic on our website, in our apps and on our social media platforms
- Plan and execute campaigns across our different channels to drive engagement of our users as well as specific business goals
- Lead and develop the team of communication experts by setting clear expectations, providing guidance, and empowering them with the tools and framework they need to succeed
- Together with your team of experts, develop and coordinate our communication activities, prioritize channels for scaling and experimentation and expand to new channels
- Develop and execute content partnerships and user acquisition initiatives on our social media platforms
- Define, evaluate and prioritize new and already running communication opportunities together with your team
- Build strong relationships with cross-functional stakeholders and partner brands
- Be the communication advocate of Kitchen Stories: Make sure that whatever we do, we keep in mind how this will affect our (potential) users, retention and overall traffic
Our take
For many people today, finding and cooking fresh and exciting recipes can seem inaccessible. Kitchen Stories solves this problem with its interactive cookery app and website.
Compared to user-generated recipe sites, Kitchen Stories has maintained a strong focus on creating high-quality content. What's more, it allows users to find recipes based on the ingredients they already have. The company has scaled rapidly since its launch, and now boasts a database of around 11 million recipes.
Kitchen Stories' main challenge will be competing with other content-based recipe apps and websites, including UK-based Mob. However, its personalised approach and interactive recipes will ensure that Kitchen Stories can continue to differentiate itself from its rivals and scale its customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
53% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$1.9m
EARLY VC
Total funding: $1.9m
Company benefits
- The opportunity to be part of an engaged, talented and international team, working together to build the ultimate cooking platform for our community
- A supportive and appreciative working environment, which ensures that you will not only grow professionally but also personally
- Strong awareness of the importance of heterogeneous and diverse teams and a continuous emphasis on cross-functional collaboration
- An unlimited contract and the option to benefit from our contribution to your occupational pension, so your future is looked after
- 28 annual vacation days and flexible working hours, which allow you to organize your daily work individually
- A generous learning budget and 5 paid training days per year to support your personal and professional development
- The option to work from abroad for a few weeks every year. Just align with your team, and then enjoy your trip
- A spacious office in vibrant Prenzlauer Berg, boasting 5 kitchens, flexible workspaces for creative thinking and focus time, and a well-stocked bar
- Plenty of opportunities to socialise as a team: team events, from lunch parties to summer boat rides — either virtually or in-person when possible
- Tons of great food to test and try from our shoot and test kitchens every day
Company HQ
Prenzlauer Berg, Berlin, Germany
Leadership
Alexander Bauer
(CEO)Previously COO at Kitchen Stories, and worked in Direct Content Marketing at Media Impact, was a Director of Operations at Stroer SE and was Co-Founder and COO of Trademob.
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