Quizlet has evolved from a simple flashcard tool into one of the most recognizable consumer learning platforms, now serving over 60M active users. It reaches two-third of US high schoolers and half of college students, putting it among the top 20 US websites and leading education apps on mobile.
Its core strength lies in helping students learn quickly and effectively through tools like flashcards, practice tests, AI-generated study guides, and now course-specific collaborative folders. By focusing on efficiency and relevance, Quizlet has become a go-to resource for students who want targeted, outcome-driven study support. And its collaborative features also allow large groups of students to share and refine materials together, so learning really is a shared experience.
Recent expansions - including Course-Powered Quizlet and its deepened partnership with Brand Metrics - show the platform's continued momentum. With AI-driven personalization, independent ad measurement, and growing peer-recommended content, Quizlet is strengthening trust with advertisers while meeting modern student expectations. And these advancements sure position Quizlet as a leading, forward-thinking plater in ed-tech.
Freddie
Company Specialist at Welcome to the Jungle