Manager of Growth, Warby Parker
SEM
$105-120k
Eligible to receive a cash bonus and an equity bonus
More information about location
3 days a week in office
Prescription eyewear & sunglasses
Be an early applicant
Prescription eyewear & sunglasses
1001+ employees
Be an early applicant
$105-120k
Eligible to receive a cash bonus and an equity bonus
More information about location
3 days a week in office
1001+ employees
Company mission
To inspire and impact the world with vision, purpose, and style.
Role
Who you are
- Our ideal candidate is a highly experienced media buyer with a track record of efficiently scaling paid media programs
- Backed by 5+ years of hands-on experience managing direct-response SEM accounts (direct-to-consumer or ecommerce experience required; agency experience preferred)
- Equipped with experience managing scaled, complex SEM (both Search and Shopping) programs with annual spend >$20MM
- Skilled at managing, optimizing, and testing product feeds within PMAX and Shopping campaigns
- A self-starter with a high level of ownership over your work—this role requires the ability to operate independently, proactively problem solve, and always come to the table with a point of view
- An expert user of Google and Bing Ads, with deep expertise in strategic account/campaign setup and structure, optimization techniques, platform features, and bid strategy and management
- Highly analytical and comfortable working with large data sets. You should be able to efficiently distill insights from complex and sometimes conflicting data
- Experienced using MMM or MTA models to understand channel performance; comfortable navigating the nuances of different measurement types and able to draw conclusions from ambiguous data
- Someone with knowledge of on-site and off-site SEO best practices, including an understanding of technical SEO
- Experienced in managing and scaling display and retargeting programs
- Not on the Office of Inspector General’s List of Excluded Individuals/Entities (LEIE)
What the job involves
- Warby Parker is on the lookout for a data-driven Manager to oversee and grow our SEM, display, retargeting, and SEO programs
- Reporting to the Director of Growth, the primary responsibility of this role is to optimize and expand our SEM program to drive customer acquisition online, offline, and across our mobile apps
- Fully own the end-to-end management of Warby Parker’s SEM program, from defining strategy to day-to-day optimization and reporting (a key function of this role will be scaling our SEM program while ensuring we are meeting performance and efficiency metrics like CAC and ROAS)
- Closely manage campaign budgets and spend pacing, including budget vs actuals reporting
- Assist the Growth Director with performance forecasting and reporting on a weekly, monthly, and annual basis
- Stay up to date on industry trends and surface opportunities to test new products, ad formats, and emerging tools/technologies within paid channels
- Develop and implement long-term testing roadmaps, including planning, implementation, reporting, and recaps
- Manage our external vendor and partner with internal teams to implement SEO strategy, including site optimizations and expansion of on-site content strategy
- Develop a long-term growth strategy for our display and retargeting programs and manage the day-to-day optimization of those programs
Our take
They say every great idea starts with a problem, and Warby Parker kept it simple - glasses were just too expensive. Inspired by the need to have great-looking frames that didn’t break the bank, the co-founders set out to disrupt the legacy-dominated eyewear market.
Going up against Luxottica was no easy feat. They are the name behind Ray-Ban, Oakley, and Persol, as well as licence holders with Chanel, Dolce & Gabbana, Armani, and many more. However, by circumventing traditional manufacturing methods, using in-house design, and engaging with customers directly, Warby Parker was able to provide high-quality and good-looking prescription glasses at a fraction of the cost.
The company's retail category disruption has led to it being one of the most successful direct-to-consumer brands of the early 21st century. Late 2021 saw Warby Parker debut an initial public offering (IPO), giving it the liquidity for the 10% footprint increase without stressing cash flow. Since then, it has found continued success and made a number of fund raises and high-profile collaborations to raise brand awareness and bring its affordable, stylish glasses to even more consumers.
Steph
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Aug 2020
$120m
SERIES G
Apr 2020
$125m
SERIES F
Total funding: $866.5m
Company benefits
- Health, vision, and dental insurance
- Life and AD&D Insurance
- Flexible vacation policy
- Paid Holidays
- Retirement savings plan with a company match
- Parental leave (non-birthing parents included)
- Short-term disability
- Employee Assistance Program (EAP)
- Bereavement Support
- Education Reimbursement
- Free eyewear
- And more (just ask!)
Company HQ
South Village, New York, NY
Leadership
Andrew Hunt
(Director)Started out as an Investment Banker at Cain Brothers. Has extensive experience in VC, having worked at firms such as Highland Capital Partners and SV Life Sciences. Also founded the marketing company Elephant.
Neil Blumenthal
(Co-CEO)Has an MBA from the Wharton School. Is a Member of the Board of Directors at sweetgreen and Allbirds.
Dave Gilboa
(Co-CEO)Was an Associate at Allen & Company and worked as Special Assistant to the CEO of The TriZetto Group.
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