Manager of Marketing, The Orchard
Mass Appeal
$69-73k
4 days a week in office (Culver City, CA)
Music distribution and licensing
Be an early applicant
Music distribution and licensing
1001+ employees
Be an early applicant
$69-73k
4 days a week in office (Culver City, CA)
1001+ employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- 3+ years professional Marketing experience
- Music industry experience with an emphasis in Marketing
- Knowledge and experience in the ever-changing music industry
- Organize, prioritize, and execute a wide range of tasks with heavy workloads and tight deadlines
- Management experience with internal and external stakeholders
- Creativity and willingness to think outside the box
- Self-directed and self-motivated
- Ability to function under pressure and with little to no supervision
- Comfortable working in ambiguous situations
- Excellent communication skills (verbal and written)
- Ability to pivot and adapt quickly in a fast-paced environment
- Strong teamwork skills and communication abilities with the ability to write and convey marketing plans/efforts to artist teams and senior executives
- Strong interpersonal and teamwork skills, including adaptability, personal effectiveness, and the ability to establish quick rapport
- Microsoft Office proficiency (Word, PowerPoint, Excel, Outlook)
- Google Suites proficiency (Email, Calendar, Chat, G-drive, Google Meet)
What the job involves
- We are seeking a creative Manager, Marketing to join our team
- Work closely with artists and their representatives to define marketing objectives and oversee campaign execution for the Mass Appeal label
- Identify KPIs for each project
- Collaborate with and drive marketing efforts from all label teams including social, radio, press, commerce, production, A&R, and international efforts
- Manage the conception, communication, and execution of marketing campaigns including but not limited to audience growth campaigns, and all digital and physical/OOH initiatives
- Plan, and account for project and campaign marketing budgets, deliverables, and timelines with the VP of Marketing
- Manage/update necessary marketing materials including artist decks, bio, video descriptions and more
- Assist with the direction of creative assets and marketing collateral to ensure visual communication and brand standards are met
- Handle campaign execution with a focus on domestic and international audience engagement and growth
- Manage team shared drive to ensure all assets are uploaded in appropriate folders
- Develop relationships and secure opportunities with marketing partners, agencies, and DSPs
- Work alongside the Director of Label Production for the delivery of all assets to various distribution partners and be actively involved in sales pitches to DSP’s, while managing and adhering to delivery deadlines
- Contribute digital strategies for the company, label and artist releases. Consult and provide promotional drivers, and marketing ideas when applicable
- Secure brand partnership opportunities for artists and label
- Manage launch events
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services was a smart addition nearly a decade ago - even if it’s landed The Orchard in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It’s meant that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Articles
Leadership
Richard Gottehrer
(Chief Creative Officer)An original founder of the company back in 1997.
Salary benchmarks
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