Senior Partner Marketing Manager, Webflow
Scaled Acquisition & Programs
$116.5-162k
+ Bonus program and equity (RSUs). Salary given is for the US and may vary by location. In Canada the salary is $146,500 - $191,500.
More information about location
No-code web design and hosting platform
Be an early applicant
No-code web design and hosting platform
1001+ employees
Be an early applicant
$116.5-162k
+ Bonus program and equity (RSUs). Salary given is for the US and may vary by location. In Canada the salary is $146,500 - $191,500.
More information about location
1001+ employees
Company mission
To give creative designers the tools they need to create powerful and beautiful websites, all without having to code.
Role
Who you are
- Bring 6+ years of experience in Partner Marketing, Demand Gen, or Program Marketing in SaaS or a related industry, with a proven track record in acquisition marketing and lifecycle campaign design
- Have hands-on experience driving partner or customer acquisition through marketplaces, freelancer platforms, user groups, communities, and paid digital campaigns, ideally with freelancers or SMB-focused programs
- Excel in cross-functional collaboration, building strong relationships with Growth Marketing, Partner Management, and Sales to deliver measurable impact
- Are data-driven and strategic, comfortable defining and reporting on KPIs while balancing big-picture vision with tactical execution
- Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
What the job involves
- We are looking for a Senior Partner Marketing Manager, Scaled Acquisition & Programs to help us acquire, activate, and scale Webflow’s self-serve partner ecosystem
- This role will build a durable acquisition engine that drives freelancer and agency adoption at scale
- Reporting to the Director, Partner Marketing
- You'll design and launch Webflow’s Self-Serve Partner Acquisition Programs targeting freelancers and small agencies through programmatic campaigns, lifecycle nurtures, and always-on initiatives
- Lead the acquisition of net new partners by developing and executing strategies to attract freelancers and agencies into the Webflow Partner Program through partnerships with other companies, freelancer platforms, communities, and digital marketing channels
- Build and execute partner acquisition campaigns across marketplaces, user groups, paid media, and community channels
- Drive activation and engagement campaigns that onboard, educate, and incentivize new partners to grow their practice on Webflow
- Partner cross-functionally with Growth Marketing, Partner Marketing, Marketing Operations, and Partner Account Managers to align acquisition with broader ecosystem strategy
- Develop metrics, reporting, and insights that track partner recruitment, activation, and contribution to Webflow’s pipeline
- Collaborate with the MDF program to deliver scalable, low-lift co-marketing kits and resources that empower freelancers and agencies to participate in demand generatio
- In addition to the responsibilities outlined above, at Webflow we will support you in identifying where your interests and development opportunities lie and we'll help you incorporate them into your role
- Build lasting customer trust. We build trust by taking action that puts customer trust first
- Win together. We play to win, and we win as one team. Success at Webflow isn't a solo act
- Reinvent ourselves. We don't just improve what exists, we imagine what's possible
- Deliver with speed, quality, and craft. We move fast because the moment demands it, and we do so without lowering the bar
Our take
No-code development systems allow users to create and publish the kind of output that was once only possible with the help of a team of developers. Webflow is one such platform that allows non-developers to create professional websites without knowing any code. It joins others such as Pantheon, Weebly, Squarespace, and Wix in a hotly-contested low-code development market. While competition is high, so too is demand, with low-code platforms accounting for more than 65% of application development activity in 2024.
The popularity of platforms such as Webflow is perhaps not surprising, as low-code development is usually cheaper for companies to implement and reduces time to market. Webflow has been used by over 3.5 million designers and teams to create sites for companies including enterprise brands such as Dell, Rakuten, UpWork, and Petal. It raised a large amount of funding in a Series C round in 2022. This is being used to further develop its platform, with a longer-term goal of pivoting to providing a no-code tool not only for websites, but software development as well.
Steph
Company Specialist at Welcome to the Jungle
Insights
34% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2022
$120m
SERIES C
Jan 2021
$140m
SERIES B
Total funding: $335.1m
Company benefits
- 100% insurance coverage
- 401K and financial planning
- Paid time off
- Annual retreat and offsites
- 10% time - Take up to 4 hours per week to focus on building skills, working on projects, or learning new Webflow-related things outside of your daily to-do’s.
- Commuter benefits
- Vacation bonus
- Office setup budget
- Health and wellness stipend
- Remote work reimbursements
- Continued education coverage
- Choose your own adventure
- Webflow subscription discount
Company HQ
SoMa, San Francisco, CA
Leadership
Vlad Magdalin
(Co-founder & CEO)Having studied Computer Science at California Polytechnic, Vlad worked as a Web Associates Systems Engineer for 3 years before co-founding Chatterfox.com, where he spent 4 yeas. He left his Software Engineer position at Intuit in August 2012 to co-found Webflow the following month, and has been CEO since.
Sergie Magdalin
(Co-founder)Sergie spent 4 years as a freelance Graphic Designer before joining NameMuir Skate as a Web & UX Designer.
Bryant Chou
(Co-founder)Previously a Senior Software Engineer at Intuit and CTO at Vungle. He was also the founding CTO at Webflow.
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