Product Analyst, ButcherBox
Conversion Rate Optimization
$80-115k
+ Annual bonus based on company performance
2 days a week in office (Watertown, MA)
Meat delivery subscription
Open for applications
Meat delivery subscription
201-500 employees
Open for applications
$80-115k
+ Annual bonus based on company performance
2 days a week in office (Watertown, MA)
201-500 employees
Company mission
To make high-quality meat more accessible to all.
Role
Who you are
- The ideal candidate will have meaningful experience in product and/or marketing analytics, plus experience in conversion rate optimization within a fast-paced ecommerce environment and will collaborate across teams and functions to improve the customer journey and maximize site conversion
- This role requires someone with a strong analytics background who can partner closely with business and product partners to identify high potential opportunities and evaluate their performance
- Proven experience in conversion rate optimization, digital marketing, or a similar data-driven growth marketing role
- Strong data analysis skills with proficiency in web and marketing analytics tools (e.g., Google Analytics, Optimizely, Looker, SQL, Excel)
- Ability to synthesize complex data into actionable insights and communicate findings effectively to cross-functional teams
- Collaborative mindset, with the ability to work across marketing, product, UX, and engineering teams in a fast-paced test-and-lean environment, managing multiple projects simultaneously
- Understanding of ecommerce business models, including customer acquisition, LTV, and conversion optimization
- Understanding of performance marketing measurement, such as incrementality testing, multi-touch attribution, and media mix modeling
- Proficiency in A/B testing and multivariate testing methodologies
- Proficiency in SQL for data analysis and Power BI, Looker or Tableau for data visualization
- Familiarity with HTML, CSS, and JavaScript
- Knowledge of SEO best practices and strategies
What the job involves
- We are seeking a dynamic Product Analyst focused on Conversion Rate Optimization (CRO) to drive understanding of our conversion rate optimization efforts
- As the Product Analyst - CRO, you will play a key role in developing and executing strategies to enhance user experience, drive traffic, and increase conversion rates across our digital channels
- Analyze and interpret complex website data and user behavior to identify areas for improvement
- Support A/B and multivariate testing to optimize website performance, including test design, mid-test and post-test analytics, and reporting
- Recommend changes to website layout, content, and user paths based on testing results and analysis
- Identify key performance indicators (KPIs) and monitor them to measure success
- Use web analytics tools to track site traffic, user engagement, and conversion rates
- Develop regular reports and presentations on conversion optimization strategies and results
- Stay updated on the latest industry trends and advancements in conversion rate optimization and user experience design
- Stay on top of industry-specific trends and help to facilitate reactive optimization strategies
- Find creative opportunities to enhance user experience and drive conversions
- Contribute to reporting via the tracking of user behavior, conversion trends, and other CRO KPIs
- Provide key insights to the Growth Marketing and CRO teams to advise on campaign strategy and CRO best practices
- Understanding of multi-touch attribution models and incrementality testing is a plus
Our take
Dollar sales of meat are on the rise, with a growing consumer preference in the US for sustainably sourced, fairly bought meat. Subscription box purchases across DTC businesses are proving a runaway success, too. So it’s perhaps unsurprising that ButcherBox, a subscription meat company combining all these upwards trends, has been having a strong few years.
Given that ButcherBox hit upon a smart market niche, it is no surprise that competing startups are entering the space - and existing butchers are expanding to take a piece too. FarmFoods, for example, is a highly recommended rival, and Omaha Steaks saw substantial spikes in interest recently. That said, ButcherBox has continued to conduct a savvy marketing campaign that sees it win out on name recognition, and has allowed the company to bootstrap itself to $600M in revenue.
Recently, the company expanded into the pet food market, capitalizing on its large base of pet-owning customers, a move that holds significant potential as a promising new venture. Additionally, the company made its first acquisition in Truffle Shuffle, a vitual cook-along platform. This acqusition is aimed at boosting cosnumer confidence across the US, particularly within the ButcherBox community. The company is going from success to success and it will be an exciting one to watch in the coming years.
Freddie
Company Specialist at Welcome to the Jungle
Insights
24% employee growth in 12 months
Company
Company benefits
- Health: Our health benefits include medical, dental, vision, and life insurance, an employer-funded HSA, and short & long-term disability benefits
- Financial: We offer an annual bonus based on company performance, as well as a generous 401(k) match
- Paid Time Off: Our unlimited PTO encourages you to take the time you need for the work-life balance that is right for you. We also offer 100% paid parental leave. We believe our best work is done when we have time to recharge
- Wellness: We offer wellness benefits to both encourage and empower each employee to take the necessary time and action to care for themselves first. This includes fitness reimbursement, mental health counseling sessions, and a variety of other avenues of support for an employee’s whole self
- Free Meat: When you join ButcherBox you become a member in more ways than one. Each employee gets a free monthly shipment of our custom box. That means you pick the cuts you want, the type of meat you want, and it’s 100% on us. And if you’re not a meat eater, you can ship your box to friends or family, and switch it up as often as you wish
- Remote-Friendly, Flexible Working: ButcherBox is a flexible workplace. We we have a headquarters in Watertown, Massachusetts, and we have some fully-remote team-members working from home all across the country. We ask that team-members local to the Boston area to come in at least once a week in an effort to build community and collaboration
Company HQ
Watertown, MA
Leadership
Mike Salguero
(Founder & CEO)Previously co-founded CustomMade.com, and alongside working at ButcherBox, they are also a Director for the President's Council at Massachusetts General Hospital.
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