Associate Social Platform Manager, Red Ventures
CNET
$62.5-90k
Actual salary is based on geographic location, qualifications, and experience
Media and publishing company
Job no longer available
Media and publishing company
1001+ employees
Job no longer available
$62.5-90k
Actual salary is based on geographic location, qualifications, and experience
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- The ideal candidate has experience managing brand social media accounts, is a creative content creator, isn’t fazed by the never-ending cycle of social media trends, and can make content shine on a variety of platforms, through a variety of formats
- 1-3 years of experience in social media and marketing or media-related fields like journalism
- Someone who can be independent, flexible and change course quickly depending on what comes out of the tech, and social media, world
- Someone who’s deeply interested in the present and future of social media. You’re interested in learning more about social strategy and development through collaboration, analytics and general interest
- A hunger for understanding of the Social Media internal analytics landscape and tools like Sprout Social, Social Flow, Meta Business Suite, Looker and Google Trends
- Analytical thinking, but with an openness to listen to audience responses and keep CNET’s mission top of mind when making decisions
- Creativity, from writing copy to designing graphics to strategies on platforms, but also when approaching more open-ended challenges
- A team player who is comfortable providing and receiving actionable feedback from stakeholders within and beyond their immediate team
- CNET is known for tech, but we cover topics such as personal finance, health & wellness and energy. We’re looking for someone who has a familiarity in these topics but more importantly, a willingness to learn about topics within CNET’s domain
What the job involves
- We’re looking for a creative, social-savvy, and data-driven Social Platform Manager with demonstrated experience in social media and/or content distribution to join CNET
- As an Assistant Social Platform Manager for CNET, you’ll post content, especially short-form video and articles, on social platforms
- This role is ideal for someone who is deeply familiar with social platforms and can create and execute on strategies that engage current audiences and attract new ones
- You will also be collaborating closely with the Editorial team to identify upcoming stories for distribution on social platforms, as well as our content syndication partners, like Flipboard
- Knowing what content clicks with audiences – and how to position it – is an essential part of this role
- Work with the social and video teams to post, create and grow CNET’s presence on platforms like TikTok, Instagram, YouTube, Twitter, Pinterest, Facebook and platforms we haven’t explored yet
- Help manage the day-to-day activity on platforms, like queuing up posts to keep a feed active through an afternoon, optimizing video posts and gauging the efficacy of titles
- Work directly with the editorial team to identify upcoming stories for distribution on social and syndication channels
- Coordinate with CNET’s social, editorial and video teams to develop and execute best practices on the platforms you manage. Combining judgment with signals from social platforms and internal tools, you’ll make recommendations for key teams to act upon
- Support and identify new growth areas on social platforms that engage audiences and grow the CNET brand through the use of analytics and growth-hacking
- Engage directly with audiences across channels to further CNET’s mission to empower audiences and provide expert advice
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
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