SEO Content Manager, Asana
CA$94-104k
More information about location
3 days a week in office
Work management platform
Be an early applicant
Work management platform
1001+ employees
Be an early applicant
CA$94-104k
More information about location
3 days a week in office
1001+ employees
Company mission
To help humanity thrive by enabling the world's teams to work together effortlessly.
Role
Who you are
- We are looking for a data-driven strategist to help us navigate the evolving landscape of AI-driven search and drive meaningful pipeline growth
- 4+ years of SEO content strategy experience, specifically within the B2B SaaS industry
- Deep understanding of keyword research, search intent, and how AI/LLMs are changing modern search dynamics
- Proven experience managing large-scale content libraries and editorial calendars for SEO
- Proficiency with SEO and AI tools to scale workflows and analysis
- A data-driven mindset with the ability to tie SEO efforts to measurable business outcomes
- Strong cross-functional communication skills and the ability to influence partners in marketing and product
- Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making
What the job involves
- The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing
- As our SEO Content Manager for NAMER, you will own the strategy and execution for keyword targeting, content library development, and organic visibility initiatives. You’ll work at the intersection of search strategy and content production, partnering closely with PMM, marketing, and web teams to ensure every piece of content earns its place in search
- Manage keyword targeting and opportunity analysis across NAMER markets, translating insights into clear content priorities
- Optimize content for LLM retrieval and citation across AI search surfaces
- Maintain and optimize the content library, including refresh cycles, consolidation, and performance improvements
- Execute content-driven SEO initiatives, including brief creation, production, and AI-enhanced workflows for optimization
- Drive off-site SEO strategy across reviews, forums, and community platforms in partnership with Customer Success
- Track and report on content performance across organic and AI-driven search surfaces, tying efforts to traffic, conversions, and pipeline
- Partner cross-functionally with PMM and Web teams to align content SEO strategy with broader business objectives
Our take
Asana is a web and mobile application designed to help teams organize, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Development: We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways.
- Career growth: Your growth at Asana centers on ownership, access, and choice. All employees can tap into resources that support their growth and their team’s growth in the way that works best for their unique needs.
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dan Rogers
(CEO)Prior to joining Asana in 2025, Dan was the CEO of LaunchDarkly, a President at Rubrik, and the CMO at ServiceNow and Symantec.
Aziz Megji
(CFO)Aziz joined Asana in 2024 as the Head of Strategic Finance & IR, moving into the role of CFO in 2026. Previously, they worked at RingCentral as an SVP of Finance, at NVIDIA as a Senior Director of Corporate Development and at Hewlett Packard Enterprise as a VP of Corporate Development.
Arnab Bose
(CPO)Prior to joining Asana in 2025, Arnab spent 6 years at Okta, joining as an SVP of Product Management before moving into the role of CPO. They were also an Advisor at Codified and a VP of Product Management at Quip.
Prachi Gore
(CMO)Prior to joining Asana in 2025, Prachi spent nearly 6 years at Checkr as a VP then Senior VP of Marketing. They also spent nearly 4 years at Smart Recruiters as a VP of Demand Generation then Marketing.
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